Human vs AI: Which is Best for Crafting Product Descriptions?

Boris Kwemo

15 Sep 23
Reading Time: 7 min

In today's competitive eCommerce landscape, having effective and engaging product descriptions can make a significant difference to a brand's success. The dilemma many Shopify brands face is whether to opt for the human touch or leverage the power of Artificial Intelligence (AI) in crafting these crucial pieces of content. In our blog post "Human vs AI: Which is Best for Crafting Product Descriptions?", we dive into this topic, exploring the strengths and limitations of both approaches.

As experts in Conversion Rate Optimization (CRO) for eCommerce, at ConvertMate, we understand that the choice between human and AI is not a simple black-and-white decision. Both have their unique benefits and potential drawbacks. This post aims to provide you with an unbiased comparison, armed with which you can make an informed decision about what's best for your brand. Keep reading to gain insights grounded in data analysis and our vast experience in the field.


The importance of product descriptions

For any ecommerce store owner or marketer, the significance of well-crafted product descriptions cannot be overemphasized. The quality of your product descriptions plays a vital role in determining your store's conversion rate. An impactful product description does much more than just providing basic information about your goods. It communicates the value and benefits of your products, persuading potential customers to make a purchase.

Product descriptions function as the pivotal bridge between your products and your customers. They are a critical tool for conveying your product's unique selling propositions, enhancing customer engagement, and ultimately driving sales. A compelling product description can dramatically influence purchasing decisions by strategically highlighting the features and benefits that resonate most with your target audience.

However, the ongoing debate is around the best approach for crafting these crucial product descriptions - should businesses rely on human creativity or leverage the efficiency and scalability of Artificial Intelligence (AI)? From one perspective, humans possess a nuanced understanding of language and emotions that AI might not fully replicate. From another viewpoint, AI can analyze vast amounts of data, comprehend customer behavior patterns, and generate descriptions at an unprecedented scale. The decision between "Human vs AI" for crafting product descriptions is certainly a deliberative one and requires careful consideration of your business' specific needs and resources.

Human vs AI: An overview

In the rapidly evolving world of ecommerce, the unique challenge of crafting compelling product descriptions has led to a fascinating debate: Human vs AI, which is superior? With the rise of artificial intelligence and machine learning, many ecommerce business owners and marketers are turning to AI-powered solutions for content generation. Yet, there are those who still value the creativity and nuance of human-written descriptions, believing that no machine can truly replicate the human touch.

AI technology has undeniably made significant strides in recent years. It can now generate content that is not only coherent but also tailored to specific audiences. It offers scalability and speed, allowing ecommerce businesses to produce a significant number of quality product descriptions in a fraction of the time it would take a human. However, it's crucial to consider whether this efficiency compromises the personal touch and emotional connection traditionally associated with human writing.

On the other hand, human writers bring to the table their creativity, empathy, and understanding of complex human emotions. They can craft product descriptions that tell a story, evoke emotions, and create a deep connection with the readers. Yet, this comes with its own set of challenges, including higher costs and longer turnaround times. The key, therefore, lies in balancing the efficiency and scalability of AI with the creativity and emotional depth of human writing.

The human touch in crafting product descriptions

Strengths of human-written product descriptions

One of the most significant strengths of human-written product descriptions is the ability to understand and elicit emotions. Humans can effectively use emotional language to connect with consumers, evoking feelings that drive purchasing decisions. We are naturally wired to respond to storytelling; a well-written product description can tell a story that resonates with customers and makes the product more desirable. This is something AI, despite its advanced capabilities, struggles to fully replicate.

Moreover, human writers have the innate ability to adapt to cultural nuances, slang, and trends. They can understand and use the context, incorporate humor or sarcasm, and play with words in a way that's highly relatable to the target audience. This added level of personal touch not only makes the descriptions engaging but also builds a stronger connection with the brand. Although AI has made strides in language processing, it still lacks this nuanced, contextual understanding.

Lastly, humans are better equipped to handle unpredictability and exceptions. If there are exceptional circumstances, such as a shift in demand due to an unexpected event, humans can adjust their writing style or content accordingly. They can also tailor product descriptions for unique or complex products where a standard template may not suffice. While AI can certainly handle routine tasks efficiently, it requires explicit programming to cope with unexpected situations or unique product features.

Limitations of human-written product descriptions

While the human touch in crafting product descriptions brings with it a sense of creativity and uniqueness, it has its limitations too. One of the major constraints is the inherent subjectivity and inconsistency. Different writers have different styles and tones, which can lead to inconsistencies in your brand's voice across various product descriptions. If a potential customer reads two different product descriptions in two different styles, it could lead to brand confusion. Moreover, humans are prone to errors; typos, grammatical errors, misinterpretation of product features can all slip through, potentially damaging your brand's reputation.

The process of human-written product descriptions is also time-consuming, especially when you have a large inventory. Again, the quality of the description can vary depending on the writer's understanding of the product and their creative capabilities. This could result in some products having compelling descriptions while others do not. It also becomes challenging to maintain consistency across all product descriptions in terms of length, style, and tone.

Furthermore, humans may not be as up-to-date with SEO trends as AI. In the ever-evolving digital landscape, SEO rules are constantly changing. For a human writer, keeping up with these changes and applying them to product descriptions can be a tedious task. However, AI algorithms can be designed to automatically incorporate current SEO trends into the product descriptions, ensuring they are optimized for search engines.

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The AI approach to crafting product descriptions

Strengths of AI-written product descriptions

One of the primary strengths of AI-written product descriptions is their efficiency and consistency. With the use of sophisticated algorithms, AI can generate multiple product descriptions in a fraction of the time it would take a human writer. This can be a game-changer for eCommerce store owners dealing with a large inventory or frequently updated product lines. Moreover, because AI follows programmed patterns and rules, the output is remarkably consistent, eliminating the risk of human error or variations in tone and style.

Personalization is another key strength of AI-generated product descriptions. AI tools can analyze customer behavior and preferences to create customized product descriptions tailored to individual customers. This level of personalization can significantly increase conversion rates, as customers are more likely to purchase products that seem specifically designed to meet their needs and preferences.

Lastly, an AI’s capacity for scalability outmatches any human effort. As your eCommerce business grows, the need for more product descriptions also increases. AI can easily scale its operations to accommodate this growth without compromising the quality or speed of output. Hence, if you’re a store owner or marketer looking to increase your conversion rates, adopting an AI approach to crafting product descriptions could be a strategic move.

Limitations of AI-written product descriptions

While it's exciting to navigate the realm of artificial intelligence, it's important to consider the limitations of AI-written product descriptions. The AI's capacity to create content is impressive, yet it's not entirely flawless. AI lacks the human touch necessary for engaging narratives and personalized touchpoints, elements that are often vital in driving conversions. An AI can churn out descriptions quickly, but these descriptions can often be generic and lack the unique selling propositions necessary to make your product stand out in a crowded ecommerce space.

Contextual understanding is another limitation of AI. Although AI has made significant strides in understanding language context, it doesn't entirely grasp the nuances, slang, or cultural references that humans naturally understand. This could potentially lead to miscommunication or inaccuracies in your product descriptions. Additionally, AI may struggle when it comes to crafting descriptions for niche or complex products, where a detailed understanding of the industry or product is required.

Lastly, AI-written descriptions often lack an emotional component. Emotional storytelling is a potent tool in marketing that can significantly impact consumer behavior. Humans are capable of writing product descriptions that evoke emotions resulting in a connection with the audience, a feature that AI currently doesn't possess.

Comparing Human-written and AI-written product descriptions


When it comes to crafting compelling product descriptions, efficiency plays a significant role. Efficiency in this context refers to the speed and accuracy of producing high-quality product descriptions that can captivate potential customers and influence their purchasing decisions. Whether you rely on human writers or an AI tool, the efficiency of the process can greatly impact your ecommerce conversion rates.

Human-written descriptions often require more time and resources as they involve brainstorming, drafting, editing, and finalizing. Moreover, human writers may also need to conduct extensive product research and analyze target consumer behavior. This means that while the output may be highly personalized and creative, the process can be time-consuming and potentially costly.

On the other hand, AI-written product descriptions can be generated almost instantly, saving you valuable time. AI software can analyze large amounts of data in a fraction of the time a human writer would take, and can create product descriptions based on predefined guidelines. However, while they offer speed and cost-efficiency, AI tools may lack the depth of human creativity and personal touch.

Accuracy and consistency

One of the key aspects to consider when comparing human-written and AI-written product descriptions is accuracy and consistency. Accuracy is crucial as it directly impacts a customer's trust in an online retailer. A human writer, with their in-depth product understanding and industry knowledge, is often able to create highly accurate descriptions. However, human error can still creep in, leading to inconsistencies and inaccuracies.

On the other hand, AI-written descriptions can deliver remarkable consistency, as they follow a set algorithm and therefore are less prone to errors. But it's worth noting that the accuracy of AI descriptions greatly depends on the quality of data input. This means if incorrect product information is fed to the AI, it will subsequently produce inaccurate descriptions. Therefore, while AI can offer unmatched consistency, its accuracy is contingent upon the integrity of the input data.

It is therefore essential for ecommerce store owners and marketers to weigh up these factors carefully. In many cases, a combination of human creativity and AI's consistency may be the best solution for crafting compelling, accurate, and consistent product descriptions that can help boost conversion rates.


Choosing the right approach for your ecommerce store

In conclusion, choosing the right approach for your ecommerce store isn't a one-size-fits-all decision. Both human and AI have their unique strengths when it comes to crafting product descriptions. The choice largely depends on the specific requirements, objectives, and resources of your ecommerce business.

If the essence of your brand messaging relies heavily on creativity, emotional connection, and complex language nuances, then a human writer could be the best fit. They may be able to bring a level of depth and uniqueness to your product descriptions that AI currently struggles to match. This could ultimately lead to higher customer engagement and conversion rates.

If your store has a large inventory, fast turnover, or you're aiming for optimization and scalability, an AI-based tool may be more suitable. AI can generate descriptions rapidly, consistently, and in large volumes, saving you significant time and effort. It can also incorporate data-driven insights to craft descriptions that are optimized for search algorithms, potentially driving more traffic to your site. Therefore, AI can be a powerful tool for enhancing productivity and efficiency in your ecommerce operations.

The key is to consider your unique business needs, capabilities, and goals when deciding between human and AI for crafting your product descriptions. You may even find that a combination of both could offer the optimal solution for your ecommerce store.

How ConvertMate can help optimize your product descriptions

As we've discussed the pros and cons of both human and AI-generated product descriptions, a hybrid solution like ConvertMate can offer an optimal balance. ConvertMate is a dynamic tool that uses AI to enhance your product descriptions, but it also allows for human input which can add the unique touch and creativity that AI might miss. ConvertMate is designed to optimize your product descriptions to increase conversion rates and ultimately, boost sales.

ConvertMate is more than just a product description generator. It's an advanced AI tool that learns your style, adapts to your brand's voice, and crafts descriptions that resonate with your target audience. It incorporates critical SEO keywords to improve search rankings and drive organic traffic to your ecommerce store. Its ability to generate engaging and persuasive descriptions in seconds allows you to save both time and resources.

Whether you have hundreds or thousands of products, ConvertMate will help you optimize each description to its fullest potential. It's a tool that combines the best of both worlds - the speed and accuracy of AI with the personal touch and creativity of a human. So why choose between human and AI when you can have the best of both with ConvertMate?

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