Stop Neglecting SEO Link-Building in eCommerce

Boris Kwemo

21 Nov 23
Reading Time: 7 min

As e-commerce continues to evolve, many Shopify brands are investing heavily in their product detail pages. However, one of the most overlooked yet crucial elements of successful online selling is SEO link-building. As the team behind ConvertMate, a company dedicated to helping brands optimize their product descriptions through data analysis and AI, we’ve discovered that a significant number of businesses are missing out on the many benefits of this SEO strategy.

In today's e-commerce landscape, neglecting SEO link-building is akin to leaving money on the table. Link-building is a powerful tool that can significantly improve your site's ranking in search engine results, increase your visibility, and ultimately drive more traffic to your store. Through our expertise in Conversion Rate Optimization (CRO), we aim to shed light on the importance of SEO link-building and how eCommerce businesses can harness its potential for growth and profitability.

Understanding the Importance of SEO Link-Building in eCommerce

The Role of SEO Link-Building in eCommerce

The role of SEO link-building in eCommerce is pivotal. This technique plays a critical role in driving organic traffic to your eCommerce website, thereby increasing the potential for higher sales and conversions. SEO link-building involves creating a network of links that direct users back to your site from other high-authority domains. This not only increases the visibility of your website but also boosts its credibility in the eyes of search engines such as Google.

Despite its immense benefits, SEO link-building is often overlooked by eCommerce businesses. Failing to prioritize this SEO strategy can result in missed opportunities for growth and a lower search engine ranking. Remember, in the eCommerce world, it's not enough to just have a great product or service. You need a strategic SEO plan to drive traffic, increase visibility, and ultimately, improve sales.

Understanding the importance of SEO link-building in eCommerce can give your business the competitive edge it needs. Implementing a link-building strategy can significantly improve your website's search engine ranking, increase your brand visibility, and drive more organic traffic to your website. The result? More leads, more conversions, and more revenue. So, stop neglecting SEO link-building in your eCommerce strategy. It's time to harness the power of this effective SEO technique to propel your eCommerce business to new heights.

Why eCommerce Sites Shouldn’t Neglect SEO Link-Building

For eCommerce businesses, digital marketing strategies are the driving force behind visibility, traffic, and sales. One aspect that often gets overlooked is SEO link-building. Failing to prioritize this strategy can significantly impact your eCommerce site's success. SEO link-building is not just about generating random links. It's about creating valuable and relevant connections that improve your site's authority, visibility, and attractiveness to search engines.

As an eCommerce store owner or marketer, you need to understand the importance of SEO link-building. It’s a powerful tool that amplifies your site's online presence, drives high-quality traffic and, ultimately, boosts your conversion rate. It does so by improving your site's rank in search engine results, increasing the likelihood of potential customers finding and purchasing your products.

SEO link-building is a game-changer because, when implemented effectively, it can give your eCommerce store a competitive advantage. It's about crafting a network of links that not only boosts your visibility but also enhances user experience by providing valuable information related to your products or industry. So, stop neglecting this crucial aspect of your SEO strategy and start leveraging the power of link-building to increase your eCommerce site's conversion rates.

The Basics of SEO Link-Building

What is SEO Link-Building

In the realm of eCommerce, one cannot underestimate the power of Search Engine Optimization (SEO), and more specifically, the role of SEO link-building. Essentially, SEO link-building is a strategy aiming to increase both the quantity and quality of inbound links to your online store, thus enhancing its visibility on search engine results.

Why is this important for eCommerce? Simply put, the higher your store ranks on search engines like Google, the more traffic it draws, thereby increasing your potential for conversions and sales. Therefore, the neglect of SEO link-building in eCommerce can result in a significant loss of potential revenue.

SEO link-building is not just about accumulating numerous links, but it’s also about the quality and relevance of these links. Having high-quality, relevant links to your eCommerce store tells search engines that your site is a credible and valuable resource, therefore boosting your store’s ranking. Each inbound link is like a vote of confidence in your site. When multiple high-quality sites link to yours, search engines interpret this as a sign that your site is worth ranking highly. So, as an eCommerce business owner or marketer, make sure to prioritize SEO link-building to attract more potential customers and maximize your conversion rate.

How SEO Link-Building Works

SEO link-building is a crucial component of eCommerce marketing that can often be overlooked. It plays a significant role in driving organic traffic to your website, enhancing your brand’s credibility and ultimately increasing your conversion rates. Essentially, SEO link-building is the process of acquiring hyperlinks from other websites to your own. These links are like road signs directing traffic to your site. Search engines like Google use these links to crawl the web, moving between the individual pages on your site and between entire websites.

There are several ways to build links but the most effective is creating high-quality, relevant content that others naturally want to link to. This method, often referred to as "organic link building" is favoured by search engines and can significantly improve your site’s visibility in search results. However, this process requires time and patience as it depends on others finding and appreciating your content enough to link back to it.

Another popular strategy is outreach, where you directly contact bloggers or businesses in your industry and ask them to link to your website. This strategy can be effective if you have a unique or particularly valuable piece of content that you believe they would find useful. The goal of link-building should always be to create a network of high-quality, relevant links that improve your site’s credibility and visibility, ultimately leading to increased conversion rates.

ConvertMate logo white

Ready to grow your brand?

Try us for two weeks, for free.

The Impact of Effective SEO Link-Building on eCommerce

Boosting Conversion Rates Through SEO Link-Building

Many eCommerce store owners and marketers often overlook a crucial part of their online strategy - SEO link-building. It is an effective, yet frequently neglected, method to significantly boost conversion rates. A well-executed SEO link-building strategy can not only increase your website’s ranking on search engine results pages, it can also enhance your site’s credibility and improve user experience, all of which lead to higher conversion rates.

SEO link-building is the process of acquiring hyperlinks from other websites to your own. These links are used by search engines like Google to crawl the web, and they are integral in determining your site’s ranking. The higher the quality and quantity of your inbound links, the more likely your website will rank highly for relevant search terms. This visibility increases your chances of attracting potential customers and, consequently, boosting conversion rates.

One of the key aspects of link-building is ensuring the relevance and quality of the links. Irrelevant or low-quality links can harm your site’s credibility and negatively impact your ranking. Therefore, it is essential to focus on acquiring links from reputable, relevant sites. In turn, this can increase your website’s trustworthiness in the eyes of both search engines and potential customers, leading to higher conversion rates. Ultimately, the impact of effective SEO link-building on eCommerce is immense, and it should not be neglected in your digital marketing strategy.

Driving More Traffic with SEO Link-Building Strategies

The ever-evolving digital landscape has left no room for eCommerce businesses to overlook the potency of SEO link-building strategies. An integral part of any SEO campaign, link-building not only drives more traffic to your online store but also substantiates your market credibility. However, it is not as simple as it sounds. With search engines becoming smarter, the emphasis has now shifted from quantity to quality. Hence, incorporating a strategic and nuanced approach to SEO link-building has become the norm.

High-quality backlinks act as a testament to your website's quality, pushing search engines to rank it higher on SERPs (Search Engine Result Pages). This higher visibility inevitably leads to more traffic, and eventually, increased conversion rates. But, it's essential to focus on building relationships with relevant and authoritative websites for link-building. Google's algorithm tends to favor links that come from high-quality sites related to your niche, boosting your SEO efforts more effectively.

While SEO link-building might seem like a challenging task, the payoff is worth the effort. Remember, every high-quality link pointing to your website is a vote of confidence from other websites, giving you an edge over your competitors. So, stop neglecting this powerful tool and harness its true potential to drive your eCommerce success. After all, SEO link-building is not just about driving more traffic. It's about establishing your brand's reputation, fostering trust with your customers, and taking your eCommerce success to new heights.

Practical Steps for Implementing SEO Link-Building in eCommerce

Assessing Your Current SEO Link-Building Status

Understanding the current status of your SEO link-building strategy is crucial to propelling your eCommerce business to new heights. Many eCommerce store owners or marketers underestimate the powerful impact comprehensive SEO link-building can have on conversion rates. It’s time to stop neglecting this crucial aspect and start implementing it effectively in your eCommerce strategy.

Firstly, begin by conducting an audit of your existing backlinks. It’s essential to identify the links that are helping your SEO and those that are possibly hurting it. Look for high-quality, relevant links to your site, as these are the ones that will contribute the most to your SEO success. Conversely, low-quality, irrelevant, or spammy links can significantly harm your SEO. Once you've identified these, you can remove them and focus on building more beneficial connections.

Remember, consistency is key in SEO link-building. You need to be continually acquiring new, high-quality links and removing harmful ones. It's not a one-and-done process. Furthermore, having a diverse link profile is also essential. This means getting links from a variety of sources, not just from one or two sites. By following these practical steps, you can significantly improve your SEO link-building status and subsequently increase your eCommerce conversion rate.

Creating an SEO Link-Building Plan for Your eCommerce Site

Many eCommerce entrepreneurs and marketers overlook the powerful tool that is SEO link-building. This is a mistake. SEO link-building is an essential strategy for any eCommerce store looking to increase its conversion rate, improve its online presence, and attract more customers. It works by creating high-quality inbound links to your eCommerce site, which in turn improves your site’s SEO ranking.

Step One: Research and Identify High-Quality Link Opportunities. The first stage in an effective SEO link-building plan involves identifying potential link opportunities. This could be industry blogs, online directories, or relevant industry forums. It’s essential to ensure that these link opportunities align with your niche and offer high-quality, engaging content. The higher the quality of these sites, the better as this boosts your site’s reputability and SEO ranking.

Step Two: Create and Share High-Quality, Relevant Content. After identifying potential link opportunities, the next step is to create and share high-quality, relevant content that can be linked back to your site. This content should offer value to your target audience, and it should be engaging enough to encourage readers to click on the link and visit your eCommerce store. This could involve writing informative blog posts, creating engaging videos, or sharing insightful infographics.

Taking the time to create an effective SEO link-building plan for your eCommerce site can result in significant benefits, including increased site traffic and improved conversion rates. Therefore, it’s time to stop neglecting this essential marketing strategy and start implementing SEO link-building in your eCommerce operations.

Case Studies of Successful SEO Link-Building in eCommerce

How ConvertMate Optimizes SEO Link-Building

One of the most significant ways ConvertMate optimizes SEO link-building in eCommerce is by capitalizing on high-quality and relevant backlinks. It is a strategy that not only boosts website traffic but also improves the site’s authority and ranking on search engines. ConvertMate uses a method that involves identifying opportunities for link-building within your industry, reaching out to potential link partners, and monitoring the effectiveness of these partnerships. These practices ensure that your eCommerce store benefits from a diverse set of high-quality, relevant backlinks, essential for enhancing your SEO ranking.

Furthermore, ConvertMate takes a content-first approach to SEO link-building. It underlines the importance of high-quality, valuable content as a cornerstone of building strong backlinks. By creating content that provides value to readers, ConvertMate ensures that other websites will be more inclined to link to your eCommerce store. This approach not only benefits SEO but also helps in establishing your store as a reliable and trustworthy source of information in your industry.

Bottom line: SEO link-building should not be overlooked in eCommerce. ConvertMate offers a strategic and effective approach to link-building that can significantly improve your eCommerce store’s online visibility and conversion rate. It’s time to stop neglecting this crucial aspect of SEO, and let ConvertMate help you optimize your link-building efforts for better results.

How Other eCommerce Brands Benefit from SEO Link-Building

One prime example of how SEO link-building benefits eCommerce brands is the success story of ASOS. They adopted a strategic approach towards SEO link-building, focusing on gaining high-quality backlinks from reputable fashion blogs and magazines. ASOS’s strategy involved creating engaging content that fashion influencers would naturally want to link to, thus enhancing their search engine rankings. This resulted in increased traffic to their online store and elevated brand visibility. If we diagnose the success of ASOS, it evidently proves that SEO link-building is not an aspect to neglect in the eCommerce industry. is another eCommerce brand that has reaped the benefits of SEO link-building. The company implemented a comprehensive link-building strategy, which included directory submissions, guest blogging, and product reviews. This not only improved their search engine rankings but also established Zappos as a thought-leader in the online retail space. They capitalized on the high-quality backlinks to drive more traffic to their site, resulting in a significant increase in their conversion rates. It is clear that the strategic use of SEO link-building can greatly enhance an eCommerce brand’s success.

Observing the success of these eCommerce giants, it is imperative to take note of the fact that SEO link-building plays a crucial role in driving traffic and increasing conversions. If your aim is to boost the conversion rates for your eCommerce store, then giving due importance to SEO link-building strategies should be a given. However, it is essential to remember that SEO link-building requires a consistent and strategic approach to be effective. It is not a one-time task, but an ongoing process that demands regular attention and refinement.

Ready to grow your brand?

Try us for two weeks, for free.
ConvertMate logo

Boost your conversions with ConvertMate: Our AI-powered platform enhances product descriptions and constantly improves your product page, leading to increased conversion rates, revenue growth, and time saved.

© Copyright 2023. All Rights Reserved by ConvertMate.

ConvertMate Ltd is a legally registered company with the number 14950763. Our headquarters are located at 1 Poole Street, N1 5EB, in the vibrant city of London.