Marketing Automation
Updated Oct 27, 2025
ActiveCampaign vs Drip: Marketing Automation Comparison
ActiveCampaign
4.3/5
VS
Drip
4.1/5
ActiveCampaign offers comprehensive CRM and automation features, while Drip specializes in ecommerce marketing automation with simpler workflows.
Overview
ActiveCampaign
ActiveCampaign is a comprehensive marketing automation platform that combines email marketing, CRM, and sales automation in one integrated solution. It's designed for small to medium-sized businesses that want to create sophisticated, behavior-driven customer experiences across multiple channels. The platform excels at helping businesses nurture leads through complex, multi-step automation workflows while maintaining detailed customer insights.
Key strengths
Advanced automation builder with conditional logic, branching, and machine learning-powered send time optimization
Built-in CRM with deal tracking, lead scoring, and sales pipeline management integrated with marketing campaigns
Comprehensive multichannel approach including email, SMS, site messaging, and social media automation
Robust segmentation capabilities with over 100+ segmentation options based on behavior, demographics, and engagement
Extensive third-party integrations (850+) and API access for connecting with existing business tools and custom solutions
Drip
Drip is an ecommerce-focused marketing automation platform specifically built for online retailers and direct-to-consumer brands. It specializes in creating personalized customer journeys based on shopping behavior, purchase history, and browsing patterns to drive revenue growth. Drip is particularly well-suited for businesses that want deep ecommerce integration without the complexity of enterprise-level platforms.
Key strengths
Ecommerce-native automation with pre-built workflows for cart abandonment, post-purchase sequences, and customer lifecycle campaigns
Advanced revenue attribution and ROI tracking that directly connects marketing activities to sales and customer lifetime value
Sophisticated behavioral tracking including browsing history, product views, and purchase patterns for hyper-targeted messaging
Seamless integration with major ecommerce platforms like Shopify, WooCommerce, and Magento with real-time data sync
Visual workflow builder designed specifically for ecommerce scenarios with revenue-focused templates and optimization recommendations
Feature comparison
Email Marketing & Campaigns
Drag-and-Drop Email Builder
A/B Testing
Dynamic Content Personalization
Send Time Optimization
Email Deliverability Tools
Template Library
Marketing Automation & Workflows
Visual Workflow Builder
Behavioral Triggers
Lead Scoring
Multi-Channel Automation
Goal Tracking & Conversion Attribution
Automation Templates
Contact Management & Segmentation
Contact Database Management
Advanced Segmentation
Tag Management System
Contact Import/Export
List Management
Contact Activity Tracking
Analytics & Reporting
Campaign Performance Analytics
Automation Performance Tracking
Revenue Attribution & ROI
Custom Reporting & Dashboards
Engagement Analytics
Predictive Analytics
Integrations & API
E-commerce Platform Integrations
CRM Integrations
API Capabilities
Zapier & Third-Party Automation
Social Media Integrations
Analytics Platform Integrations
User Experience & Support
User Interface Design
Onboarding & Setup Process
Customer Support Quality
Learning Resources & Documentation
Mobile App Functionality
Collaboration Features
Pricing comparison
ActiveCampaign
$15
/month
Lite
Limited to 1,000 contacts, basic automation features only
- Email marketing
- Marketing automation
- Chat & email support
- Up to 1,000 contacts
- Unlimited sending
- Basic reporting
$70
/month
Plus
Limited to 2,500 contacts
- Everything in Lite
- CRM with sales automation
- Custom user permissions
- Facebook Custom Audiences
- Contact & lead scoring
- Up to 2,500 contacts
$159
/month
Professional
Limited to 5,000 contacts
- Everything in Plus
- Customer attribution
- Split automation actions
- Predictive sending
- Site messaging
- Up to 5,000 contacts
$279
/month
Enterprise
- Everything in Professional
- Custom mail server domain
- Free design services
- Uptime SLA
- Dedicated account rep
- Up to 10,000 contacts
Drip
$0
/month
Free
Limited to 100 subscribers, basic features only
- Up to 100 subscribers
- Unlimited email sends
- Basic automation
- Email support
- Pre-built workflows
- Basic analytics
$39
/month
Basic
Limited advanced integrations and reporting features
- Up to 2,500 subscribers
- Advanced automation
- Revenue tracking
- Split testing
- Behavioral triggers
- Email & chat support
$89
/month
Pro
Still focused primarily on email, limited CRM features
- Up to 5,000 subscribers
- Multi-channel campaigns
- Advanced segmentation
- Revenue attribution
- Custom fields
- Priority support
$154
/month
Enterprise
- Up to 12,500 subscribers
- Dedicated IP
- Advanced reporting
- Custom integrations
- Dedicated success manager
- Phone support
Pros and cons
ActiveCampaign
Pros
Advanced automation workflows with visual builder and conditional logic
Comprehensive CRM integration with lead scoring and deal tracking
Excellent deliverability rates and reputation management tools
Wide range of integrations with 870+ third-party apps
Robust segmentation capabilities based on behavior and demographics
Cons
Steep learning curve for beginners with complex interface
Higher pricing tiers can become expensive for growing businesses
Email editor can be clunky and less intuitive than competitors
Drip
Pros
Intuitive drag-and-drop email builder with modern templates
Strong ecommerce focus with built-in revenue tracking and product recommendations
Excellent customer support with responsive help team
Clean, user-friendly interface that's easy to navigate
Powerful behavioral triggers based on website activity and purchase history
Cons
Limited CRM functionality compared to full-featured platforms
Fewer third-party integrations than major competitors
Higher per-contact pricing can be costly for large email lists
Our verdict
ActiveCampaign emerges as the more comprehensive solution with superior automation capabilities, CRM integration, and broader feature set, making it ideal for businesses seeking an all-in-one marketing platform. Drip excels as a specialized ecommerce email marketing tool with exceptional segmentation, visual workflow builder, and seamless ecommerce integrations. Both platforms offer strong deliverability and user-friendly interfaces, but serve different market segments effectively. The choice ultimately depends on whether you prioritize comprehensive marketing automation or ecommerce-focused email marketing.
Consider ActiveCampaign if you need a full-featured marketing automation platform that can grow with your business across multiple channels. Choose Drip if you're primarily focused on ecommerce email marketing and want a tool specifically designed for online retailers with advanced behavioral targeting.
Frequently asked questions
How do ActiveCampaign and Drip pricing models compare?
ActiveCampaign starts at $15/month for 500 contacts with basic email marketing, while Drip begins at $39/month for 2,500 contacts. ActiveCampaign offers more pricing tiers and generally better value for smaller lists, whereas Drip's pricing jumps significantly but includes more advanced ecommerce features from the start.
Which platform offers better automation capabilities?
ActiveCampaign provides more comprehensive automation with advanced conditional logic, lead scoring, and multi-channel workflows including email, SMS, and site messaging. Drip focuses specifically on ecommerce automation with powerful behavioral triggers and customer journey mapping, making it superior for online stores but less versatile for other business types.
How difficult is it to migrate from one platform to the other?
Both platforms offer migration assistance and can import standard data like contacts, tags, and basic campaign information. However, complex automations and custom integrations typically need to be rebuilt manually, with the migration process usually taking 1-2 weeks depending on your setup complexity.
What are the main differences in customer support quality?
ActiveCampaign offers 24/7 email and chat support across all plans, plus phone support on higher tiers, along with extensive documentation and training resources. Drip provides email support with faster response times for higher-tier plans and offers more personalized onboarding, but lacks 24/7 availability and phone support options.
Which platform has better third-party integrations?
ActiveCampaign boasts over 870+ native integrations covering CRMs, ecommerce platforms, social media, and business tools, plus robust API capabilities. Drip offers around 100+ integrations but focuses heavily on ecommerce platforms like Shopify, WooCommerce, and Magento with deeper, more specialized connections for online retail.
What's the learning curve like for each platform?
ActiveCampaign has a steeper initial learning curve due to its extensive feature set, but offers comprehensive training materials and certification programs. Drip is more intuitive for ecommerce users with a cleaner interface and workflow-focused design, making it easier to get started but potentially limiting for advanced users seeking complex functionality.
Which platform is better suited for different team sizes?
ActiveCampaign scales well from solopreneurs to large enterprises with role-based permissions, team collaboration features, and multiple user management options. Drip works best for small to medium-sized ecommerce teams (1-20 people) with its streamlined interface, though it offers fewer advanced team management and permission controls.
What types of businesses should choose ActiveCampaign vs Drip?
ActiveCampaign suits service-based businesses, B2B companies, course creators, and any business needing comprehensive CRM and multi-channel marketing automation. Drip is specifically designed for ecommerce businesses, online retailers, and subscription-based companies that need advanced customer segmentation and purchase behavior tracking.
How do their email deliverability rates compare?
Both platforms maintain strong deliverability rates around 85-90%, with ActiveCampaign having slight advantages due to its larger infrastructure and dedicated IP options on higher plans. Drip focuses on maintaining sender reputation through built-in compliance tools and automatic list cleaning, making both suitable for professional email marketing.
Which platform offers better reporting and analytics?
ActiveCampaign provides comprehensive reporting across email, automation, sales, and website tracking with customizable dashboards and advanced attribution modeling. Drip excels in ecommerce-specific analytics like revenue per email, customer lifetime value, and purchase behavior analysis, offering deeper insights for online retailers but fewer general marketing metrics.
Quick summary
Overall winner
Depends on needs
Category
Marketing Automation