SEO Tools Updated Oct 27, 2025

Moz Pro vs SE Ranking: SEO Platform Comparison

Moz Pro

4.2/5

SE Ranking

4.6/5

Moz Pro is established with strong domain authority metrics, while SE Ranking offers more features at a lower price point.

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Overview

Moz Pro

Moz Pro is a comprehensive SEO platform that provides keyword research, link building, site auditing, and rank tracking tools for digital marketers and SEO professionals. Known for its proprietary Domain Authority metric and high-quality link data, Moz Pro focuses on delivering actionable insights through user-friendly interfaces and educational resources. It's particularly well-suited for agencies, in-house marketing teams, and SEO consultants who need reliable data and clear reporting capabilities.

Key strengths

Industry-leading Domain Authority metric and comprehensive link analysis with MozBar browser extension

Intuitive keyword research tools with accurate difficulty scores and SERP feature tracking

Robust site crawling and technical SEO auditing capabilities with prioritized issue recommendations

Strong brand reputation with extensive educational resources, guides, and community support

Clean, user-friendly interface with customizable reporting and white-label options for agencies

SE Ranking

SE Ranking is an all-in-one SEO platform that combines rank tracking, website auditing, backlink monitoring, and competitor analysis with additional marketing tools like social media management and PPC optimization. It offers flexible pricing tiers and comprehensive feature sets that cater to businesses of all sizes, from freelancers to large enterprises. SE Ranking is particularly attractive for agencies and businesses seeking cost-effective solutions without compromising on functionality and data accuracy.

Key strengths

Highly accurate rank tracking with local SEO capabilities and mobile/desktop ranking differentiation

Comprehensive competitor analysis tools including traffic analytics, keyword gaps, and backlink comparison

Integrated marketing suite featuring social media scheduling, PPC management, and marketing plan creation

Flexible and affordable pricing structure with pay-as-you-go options and scalable feature access

Advanced white-label reporting and client management features ideal for agencies and consultants

Feature comparison

Keyword Research & Tracking

Keyword Difficulty Analysis

Rank Tracking

SERP Feature Tracking

Local Keyword Tracking

Keyword Suggestions

Competitor Keyword Analysis

Site Auditing & Technical SEO

Technical Site Audit

Page Speed Analysis

Mobile Optimization Check

Crawl Error Detection

Schema Markup Analysis

Internal Linking Analysis

Backlink Analysis & Link Building

Backlink Profile Analysis

Competitor Link Analysis

Link Building Opportunities

Toxic Link Detection

Link Monitoring

Anchor Text Analysis

Content Optimization & Analysis

On-Page SEO Analysis

Content Gap Analysis

SERP Analysis

Content Performance Tracking

Meta Tag Optimization

Reporting & Analytics

Custom Reporting

ROI Tracking

Historical Data Analysis

Competitive Intelligence Reports

API Access

Data Export Options

Local SEO & Multi-Location Management

Local Rank Tracking

Google My Business Integration

Citation Tracking

Review Management

Multi-Location Reporting

Pricing comparison

Moz Pro

$99 /month

Starter

Limited keyword tracking and campaign capacity

Track 300 keywords
Crawl 100K pages
3 campaigns
Page optimization
Link research
Rank tracking

$179 /month

Standard

Moderate keyword and page crawl limits

Track 1,500 keywords
Crawl 500K pages
15 campaigns
Advanced link analysis
Competitive research
Custom reports

$249 /month

Medium

Higher-tier features require additional investment

Track 3,000 keywords
Crawl 1.25M pages
25 campaigns
Brand monitoring
API access
White-label reports

$399 /month

Large

Premium pricing may exceed smaller budget constraints

Track 7,500 keywords
Crawl 3M pages
50 campaigns
Priority support
Advanced API limits
Custom integrations

SE Ranking

$44 /month

Essential

Limited keyword capacity and fewer advanced features

Track 250 keywords
5 websites
Competitor analysis
Backlink monitoring
Site audit
Local SEO tracking

$87.20 /month

Pro

Moderate limits on keyword tracking and reporting frequency

Track 1,000 keywords
30 websites
White-label reports
API access
Social media tracking
Advanced competitor analysis

$191.20 /month

Business

Advanced enterprise features available only in higher tiers

Track 2,500 keywords
100 websites
Team collaboration
Priority support
Custom branding
Extended historical data

$359.20 /month

Enterprise

May require additional setup time for complex integrations

Track 5,000 keywords
Unlimited websites
Dedicated account manager
Custom integrations
Advanced API limits
Phone support

Pros and cons

Moz Pro

Pros

Comprehensive link analysis with high-quality backlink database

Accurate Domain Authority metrics widely recognized in SEO industry

Excellent keyword research tools with reliable search volume data

Strong local SEO features including local rank tracking

Clean, intuitive interface that's beginner-friendly

Cons

Significantly more expensive than most competitors

Smaller keyword database compared to enterprise tools

Limited social media monitoring capabilities

SE Ranking

Pros

Very affordable pricing with generous feature sets

White-label reporting options for agencies

Comprehensive rank tracking across multiple search engines

Good website audit tool that identifies technical issues

Includes social media monitoring and management features

Cons

Smaller backlink database compared to premium tools

Less accurate search volume data for keyword research

Interface can feel cluttered with too many features in one place

Our verdict

Moz Pro excels as a comprehensive enterprise-grade SEO platform with superior domain authority metrics, extensive link analysis, and robust keyword research capabilities, making it ideal for established agencies and larger businesses. SE Ranking offers exceptional value with competitive features, white-label capabilities, and more affordable pricing, particularly suited for small to medium businesses and agencies focused on client reporting. Both tools provide solid rank tracking and site auditing, but differ significantly in pricing structure and target market positioning.

Your choice should primarily depend on budget constraints and business scale. Moz Pro justifies its premium pricing for organizations requiring industry-leading authority metrics and comprehensive SEO insights, while SE Ranking delivers impressive functionality at a fraction of the cost for budget-conscious users who still need professional-grade features.

Frequently asked questions

What's the pricing difference between Moz Pro and SE Ranking?

Moz Pro starts at $99/month for the Standard plan, while SE Ranking begins at $44/month for their Essential plan. SE Ranking offers more affordable pricing across all tiers, making it particularly attractive for small businesses and agencies with budget constraints.

Which tool offers better keyword research capabilities?

Moz Pro provides more comprehensive keyword data with its robust Keyword Explorer and higher-quality metrics like Keyword Difficulty scores. SE Ranking offers solid keyword research features at a lower price point but may have less extensive database coverage in some regions.

How difficult is it to migrate from Moz Pro to SE Ranking or vice versa?

Both platforms allow CSV exports of most data including keywords, rankings, and reports, making migration relatively straightforward. However, you'll need to manually reconfigure tracking settings, custom reports, and team permissions when switching between platforms.

Which platform provides better customer support?

Moz Pro offers extensive educational resources, community forums, and email support with their established SEO expertise. SE Ranking provides 24/7 live chat support and phone support on higher plans, often with faster response times for technical issues.

How do the integrations compare between Moz Pro and SE Ranking?

Moz Pro integrates seamlessly with Google Analytics, Search Console, and major SEO tools, leveraging its established market presence. SE Ranking offers similar core integrations plus additional options like social media platforms and more CRM integrations, providing broader connectivity options.

Which tool has an easier learning curve for beginners?

SE Ranking generally has a more intuitive interface with clearer navigation and simpler setup processes for new users. Moz Pro has a steeper learning curve but offers more comprehensive educational resources and detailed explanations of SEO concepts.

Which platform is better for large teams vs small businesses?

Moz Pro is better suited for larger teams and enterprises with its robust collaboration features and comprehensive data sets. SE Ranking excels for small to medium businesses and agencies due to its affordable pricing and white-label reporting capabilities.

What are the main feature differences between the two platforms?

Moz Pro excels in domain authority metrics, link analysis, and comprehensive SEO auditing with industry-standard DA/PA scores. SE Ranking offers more diverse features including social media monitoring, competitor PPC analysis, and white-label reporting at lower price points.

Which tool is better for local SEO tracking?

SE Ranking provides more robust local SEO features including local rank tracking, Google My Business monitoring, and local citation tracking. Moz Pro offers local SEO capabilities but with less comprehensive local-specific features and reporting options.

How do the reporting capabilities compare?

SE Ranking offers more customizable and white-label reporting options, making it ideal for agencies serving clients. Moz Pro provides detailed, professional reports with strong data visualization but with less customization flexibility and no white-label options.