What is a location extension?

Location extensions are a helpful feature in online advertising, especially for businesses with physical stores. Think of them as a digital signpost that appears directly on your paid ads. When someone sees your ad, these extensions provide your business address, a phone number, and often a link to a map for directions. This makes it super easy for potential customers to find and visit your brick-and-mortar location. They are most commonly used in search ads on platforms like Google Ads, showing up right below your main ad text. The main goal of using location extensions is to bridge the gap between your online advertising efforts and real-world customer visits. If someone searches for a product or service you offer and they are nearby, your ad can show them exactly where to go. This convenience can significantly influence their decision to choose your business over a competitor's. It's about making your business easily discoverable and accessible to people who are ready to make a purchase or use a service.

Why location extensions matter

Location extensions are important for several reasons, especially for local businesses trying to attract customers from their immediate area. They help you stand out in search results and provide valuable information at a glance.

Drive foot traffic

One of the biggest benefits is driving more people to your physical store. By showing your address and directions, you remove barriers that might stop someone from visiting. If a person is searching for a