17nutrition.com revenue estimates

This analysis is based on the reliable SEO data indicating 24 organic search visitors per month, combined with industry benchmarks for the sports nutrition ecommerce sector. The store operates in the budget-to-mid-market segment within the supplements vertical, targeting cost-conscious fitness enthusiasts in European markets (primarily Dutch-speaking regions based on website language and product pricing in EUR). Key estimation factors include: (1) Traffic composition - For niche supplement retailers with low organic traffic, paid search typically represents 7-10x organic volume. This store's budget positioning and direct-to-consumer model suggest a paid-to-organic ratio of approximately 7.5:1, yielding ~180 monthly paid visitors. Direct and referral traffic for established supplement brands typically comprises 20-30% of total traffic; this store's modest brand recognition suggests approximately 25% combined, or ~213 visitors. Social media traffic for supplement brands averages 10-15% of total; estimated at ~85 visitors. This yields total monthly traffic of approximately 850 visitors. (2) Conversion rate - Sports nutrition ecommerce typically converts at 1-3% across all traffic sources. This store's strong customer reviews, clear product positioning, and competitive pricing suggest a conversion rate of 2.8%, slightly above industry average due to high customer satisfaction signals evident in testimonials. (3) Average order value - Product analysis shows pricing ranging from €4.95 (accessories) to €149.50 (bulk whey). The product mix skews toward mid-range items (€14.95-€29.95), with typical customer orders including 1-2 products. Average order value estimated at €33 (~$35.50 USD at typical EUR/USD rates). (4) Monthly revenue - 850 total visitors × 2.8% conversion rate × €33 AOV = approximately €7,826, or ~$8,500 USD. (5) Store maturity - The presence of bulk offerings, established customer review system, and direct manufacturing relationships suggest a mature store (2-3 years operational), supporting moderate traffic and revenue estimates consistent with small-to-mid-sized supplement retailers.