adour.pk revenue estimates

The estimates are based on the reliable SEO data indicating approximately 31 organic search visitors per month. Given the industry benchmarks for small to medium fashion ecommerce stores in Pakistan, paid search traffic is typically modest due to budget constraints and reliance on organic and direct traffic; thus, an estimated 50 paid search visitors per month is reasonable. For total traffic, industry standards suggest that direct traffic often surpasses paid and organic individually, with social and referral traffic contributing smaller but notable shares; therefore, total monthly traffic is approximated at 200 visitors by scaling organic and paid numbers with typical ratios seen in ecommerce performance metrics. Conversion rates for fashion ecommerce, especially in emerging markets like Pakistan, typically range from 1.5% to 3%; a mid-point estimate of 2.5% is used here based on available benchmarks. The average order value is inferred by analyzing the product pricing on the website, which shows items mostly priced between PKR 1,500 and PKR 3,000 (approximately 8-17 USD), with multiple products per order common, leading to an estimated average order value of around 35 USD. The primary currency is PKR as indicated by the store's pricing and payment options. The industry vertical is identified as fashion and accessories ecommerce based on product types such as heels, bags, and sandals listed on the website. These estimates incorporate store maturity and brand recognition inferred from the modest traffic and payment methods, suggesting a budget to mid-range market positioning focused on the Pakistani geographic market.