anisasojka.com revenue estimates

This analysis combines reliable SEO data for organic traffic with industry benchmarks and ecommerce performance metrics. The store receives approximately 127 organic search visitors per month. For a small, premium, independent brand in the fashion accessories vertical, industry benchmarks suggest paid search typically drives 30–50% of organic traffic, so a reasonable estimate is 50 paid search visitors per month. Direct, social, and referral traffic are estimated to be twice organic (a common ratio for small, brand-focused ecommerce stores), yielding ~220 additional visitors. Total monthly traffic is thus estimated at 400 visitors. Product pricing (mostly £69–£179, with some items above £100) and a niche, premium market position suggest an average order value (AOV) around £120–£180 (USD 150–220), with total monthly revenue estimated at £2,000 (USD 2,500), assuming a 1.5% conversion rate (typical for luxury/statement jewellery, per industry benchmarks). The store uses GBP as its primary currency, reflecting its UK base and international shipping options. The vertical is luxury/statement fashion accessories (jewellery and hair accessories), targeting a style-conscious, primarily female, global audience, with a curated, vintage-inspired product mix and a premium market position[2][5][6].