atoms.com revenue estimates

Atoms.com is identified as a direct-to-consumer footwear brand selling sneakers, socks, insoles, masks, and accessories ethically made in South Korea, with products priced around $12-$18 for accessories and higher for shoes based on product pages, positioning it as premium everyday comfortable shoes targeting U.S. consumers. Industry benchmarks for apparel and footwear e-commerce indicate 2-3% overall conversion rates, with AOV of $150-250 for DTC shoe brands; used 2.5% conversion and $200 AOV reflecting premium positioning and product mix. Traffic composition follows DTC fashion benchmarks: 30% organic, 20% paid search (high for brand awareness), 25% direct (loyalty from 85% repeat rate), 15% social, 10% referral, yielding total monthly traffic of 85k visitors for a mature brand (raised $8.1M in 2019, established NYC DTC presence). Revenue calculated as total traffic × conversion rate × AOV. Store maturity (multi-year operation, U.S. focus, strong repeat buyers) and sector growth (14% YoY e-commerce sales in footwear) support mid-tier traffic estimates for non-marketplace DTC sites; no direct SEO data available, so relied on ecommerce performance metrics, vertical reports, and comparable DTC shoe brands.