blabliblulife.com revenue estimates

The estimate for paid search traffic is based on industry benchmarks for small to mid-sized ecommerce stores in the perfume and fragrance vertical, which typically allocate 25-35% of their total traffic budget to paid search. Given the reliable SEO data indicating approximately 583 organic search visitors per month, a paid search traffic estimate of 200 visitors per month is reasonable, aligning with typical traffic composition ratios for similar stores. Total monthly traffic is estimated by combining organic search, paid search, direct, social, and referral sources. Industry benchmarks suggest that direct and referral traffic for niche brands like Bla Bli Blu can account for 20-30% of total traffic, while social media and referral sources contribute an additional 10-15%. This results in a total monthly traffic estimate of around 1200 visitors. Monthly revenue is calculated using ecommerce performance metrics for the fragrance industry, which typically report conversion rates between 2% and 3% for online stores. Applying a conversion rate of 2.5% to the total traffic estimate yields approximately 30 orders per month. Product pricing on the site ranges from ₹399 to ₹850, with an average order value estimated at ₹3000 (approximately $40 USD), based on typical basket sizes and product mix. Multiplying the number of orders by the average order value gives a monthly revenue estimate of $4800 USD. The primary currency used by the store is INR, as all prices are listed in Indian Rupees and the store offers free shipping within India, indicating a strong focus on the Indian market. The industry is identified as perfume and fragrance based on the product offerings and market positioning described on the website. The conversion rate and average order value are derived from publicly available data and industry benchmarks for online fragrance retailers, considering the store's market positioning as a premium, niche brand with limited batch production and a focus on unique, unisex scents. The store's maturity and brand recognition are moderate, with a growing presence in the Indian market but not yet a dominant player, which influences traffic composition and conversion expectations.