bornraees.com revenue estimates

The estimates are based on web research of the Born Raees brand, product pricing, and industry benchmarks for fashion and apparel eCommerce stores in Pakistan. The store appears to be a mid-tier, quality-oriented brand with a strong local presence and a focus on Western clothing. Product prices on the site range from approximately PKR 2,290 to PKR 2,650 (about $8–$10 USD), suggesting a moderate price point and a target market of young, style-conscious consumers. Industry benchmarks for conversion rates in the fashion vertical typically range from 2% to 4%, with an average order value of $80–$120 USD for similar brands. Given the brand’s positioning and product mix, a conversion rate of 3.0% and an average order value of $100 USD are reasonable estimates. The primary currency used on the site is PKR, as all prices are listed in Pakistani Rupees. The total monthly traffic estimate of 40,000 visitors is derived from typical traffic composition ratios for mid-sized fashion eCommerce stores: organic search (35–40%), paid search (10–15%), direct (20–25%), social (10–15%), and referral (5–10%). Organic traffic is estimated at 15,000 visitors per month, paid traffic at 5,000, and the remainder from other sources. Monthly revenue is calculated by multiplying total traffic by conversion rate and average order value. These figures are consistent with publicly available data and industry performance metrics for similar brands in the region.