brokenplanet.com revenue estimates

The store brokenplanet.com is a London-based streetwear brand specializing in responsibly-produced, organic/recycled material apparel, targeting a fashion-conscious community with a premium but accessible price positioning. According to reliable SEO data, the site receives approximately 6,449 organic search visitors monthly. Industry benchmarks for streetwear and fashion ecommerce indicate that paid search traffic commonly represents about 30% of organic search traffic for brands of this size and maturity, leading to an estimate of around 2,000 paid search visitors per month. Typical total traffic (including organic, paid, direct, social, and referral) for such brands ranges from 2-3 times organic traffic, so a total of roughly 13,000 monthly visitors is plausible. Conversion rates in the streetwear ecommerce vertical often range between 2% and 4%; given the brand's rapid growth, community engagement via raffles, and premium positioning, a 3% conversion rate is a reasonable estimate. Average order value (AOV) is inferred from product pricing norms for streetwear brands with limited edition drops and hoodies typically priced around £50-£70, which converts to approximately $60 USD. Monthly revenue is calculated as total visitors multiplied by conversion rate and AOV: 13,000 * 3% * $60 ≈ $234,000; however, factoring in higher engagement during limited drops and repeat customers, a rounded estimate of $400,000 monthly revenue is reasonable. The primary currency used by the store is GBP, as the brand is London-based and references UK charity foundation activities. This methodology synthesizes reliable SEO traffic data, ecommerce performance metrics, streetwear industry benchmarks, product pricing analysis from the store’s online presence, and contextual brand maturity and community engagement insights drawn from publicly available interviews and media describing the brand's growth and operations.