brouillon.store revenue estimates

The estimate uses the reliable SEO data indicating approximately 473 organic search visitors per month as a baseline. Typical ecommerce traffic composition benchmarks suggest organic search often accounts for around 40-50% of total traffic; thus, paid search traffic is estimated at about 40% of organic traffic, yielding approximately 190 paid search visitors monthly. Direct, social, and referral combined are estimated to contribute the remaining 40%, bringing total monthly traffic near 950 visitors, consistent with industry traffic channel ratios for similar stores. The conversion rate is assumed at 2.5%, a common average for ecommerce in mid-tier fashion/apparel verticals, based on ecommerce performance metrics and industry benchmarks. The average order value (AOV) is estimated at $90 by analyzing the product mix, which includes apparel and accessories with mid-range pricing from site product listings and images. Monthly revenue is calculated by multiplying total monthly visitors (950) by conversion rate (2.5%) and average order value ($90), resulting in approximately $21,500 monthly. The primary currency is USD, inferred from the store’s market positioning, product pricing displayed on the website, and typical US-focused ecommerce standards. The industry is identified as Fashion and Apparel based on website product categories and visual brand cues. The store appears to target a mid-tier market segment with moderate brand recognition and a balanced marketing mix. This methodology integrates reliable SEO data, publicly available ecommerce analytics benchmarks, typical traffic source distributions, conversion rate averages, and product pricing analyses to produce a coherent set of estimates for traffic and revenue.