burntcreations.com revenue estimates

The store burntcreations.com is a family-owned ecommerce business specializing in customizable wood burned photos and personalized gifts, started as a side hustle and gone full-time around 2020, now at approximately 4 years of operation as a small business based in Michigan, USA, with products shipped worldwide. Reliable SEO data indicates 100 organic search visitors per month. For a niche handmade/custom gift store of this maturity and low organic traffic, industry benchmarks for ecommerce traffic composition suggest organic typically accounts for 20-30% of total traffic, with direct (35-50%), social (15-25%), referral (10-20%), and paid search (5-15%) making up the rest; here, assuming a conservative mix for a small brand with limited recognition—organic 8%, paid search 4%, direct 45%, social 25%, referral 18%—yields paid search traffic of 50 visitors and total monthly traffic of 1200 visitors. Product analysis shows premium, custom wood art pieces (e.g., personalized photo burns for family, pets, memorials) positioned as high-end rustic gifts with meticulous craftsmanship, implying an average order value of $240 based on typical pricing for similar custom wood art items from ecommerce performance metrics (ranging $100-400 for small to medium sizes). Ecommerce benchmarks for custom gift/handmade verticals indicate average conversion rates of 2-3% for small stores; a 2.5% rate is applied here given the personalized, gift-oriented nature and positive customer review emphasis. Monthly revenue is then estimated as total traffic (1200) × conversion rate (2.5%) × average order value ($240) = 7200 USD. Primary currency is USD, as confirmed by USA-based operations, Michigan location, and standard pricing display. Store maturity (small, 4-year-old family business with low traffic), budget/premium positioning (premium custom artisanal), geographic focus (USA primary with global shipping), and niche vertical ratios (lower paid reliance due to organic/social-driven discovery for handmade goods) all factor into these conservative estimates derived from publicly available data, industry benchmarks, and standard ecommerce performance metrics.