calcetto.in revenue estimates

Web research indicates calcetto.in is an Indian e-commerce store focused on football (soccer) gear like boots, balls, and apparel, operating in the sports equipment vertical with a budget to mid-range market positioning targeting India. Lacking direct SEO data, estimates draw from industry benchmarks for small niche e-commerce sites in sports retail: typical total monthly traffic of 2,000-5,000 visitors for similar domains with low domain authority and limited brand recognition. Traffic composition uses ecommerce performance metrics showing ~50% organic search, ~15% paid search (noting Google Adsense usage), ~20% direct, ~10% social, and ~5% referral. Conversion rate of 2.5% aligns with industry averages for sports e-commerce (1.5-3.5%). Product pricing analysis from site (boots ~5,000-15,000 INR, avg. ~15,000 INR) yields AOV of $200 USD after currency conversion. Monthly revenue calculated as total traffic × conversion rate × AOV, adjusted for store maturity (recent domain, low visibility) and geographic focus on India where sports gear benchmarks show modest volumes. Estimates conservative per publicly available ecommerce metrics for low-traffic sites.