charmlabb.com revenue estimates

Web research indicates charmlabb.com is a niche ecommerce store selling charm bracelets, personalized jewelry, and accessories, positioned as budget to mid-range with products priced $20-$150, targeting US consumers via direct-to-consumer model. Industry benchmarks for small jewelry ecommerce stores (under 2 years maturity, low brand recognition) show typical total monthly traffic of 2,000-5,000 visitors, with organic search comprising 35% (using average domain authority estimates for new sites and SEO visibility in jewelry keywords), paid search 25% (common for visual product ads on Google/Facebook), direct 20%, social 10%, and referral 10% based on ecommerce performance metrics. Conversion rate of 2.5% aligns with jewelry vertical averages from public analyses. AOV estimated at $85 from product mix analysis (charms ~$30-50, bracelets ~$80-120). Monthly revenue calculated as total traffic * conversion rate * AOV, adjusted downward for store maturity and geographic focus on US (80% traffic). Factors include typical organic/paid ratios (1.5:1 for fashion/jewelry), 2-3% industry CR, and low maturity reducing direct traffic.