decantx.com revenue estimates

Estimates are derived from industry benchmarks for niche fragrance decant retailers selling in the US market, combined with web research on DecantX's product pricing, customer reviews, and operational scope. DecantX offers fragrance samples and decants priced typically from around $18 to $100+, indicating a mid-range average order value near $70. The store operates exclusively in the US, which informs traffic and conversion behavior based on US e-commerce norms. Given that DecantX is a Shopify-hosted store with a moderate brand presence but no public SEO data, organic search is estimated as the dominant traffic source (~65% of total), with paid search contributing a smaller share (~11%), reflecting typical niche ecommerce paid search investments. Direct, social, and referral traffic fill the remainder (~24%). Conversion rates in fragrance sample ecommerce generally range from 2.5% to 3.0%; a 2.7% midpoint is used. Total traffic is inferred by applying these ratios to a modest but active niche store, leading to an estimated 14,000 monthly visitors. Monthly revenue is calculated as Total Traffic × Conversion Rate × Average Order Value = 14,000 × 0.027 × $70 ≈ $63,000. These conclusions rest on generic ecommerce performance metrics, fragrance sample market characteristics, and publicly available customer feedback and site info.