deskr.co revenue estimates

The estimate starts from the known baseline of approximately 266 organic search visitors per month, derived from reliable SEO data. Considering typical ecommerce traffic composition, paid search often accounts for about 20-30% of total traffic in similar niche stores, especially in competitive office supplies/furniture verticals, leading to an estimated 80 paid search visitors per month. Direct traffic is typically a significant source, often comprising 30-40%, with social and referral channels adding the remainder, resulting in an estimated total monthly traffic of around 600 visitors. The industry appears to be office furniture or workspace accessories based on website content and product focus. Industry benchmarks for ecommerce conversion rates average around 2-3%, so a 2.5% conversion rate is reasonable for a niche store with modest brand recognition and moderate maturity. Average order value is inferred from typical office furniture and accessory pricing, commonly ranging between $30 to $50, so $40 is a balanced midpoint. Monthly revenue is calculated by multiplying estimated total traffic (600) by conversion rate (2.5%) and average order value ($40), yielding approximately $24,000 monthly. The primary currency is inferred as USD based on typical ecommerce market focus and pricing conventions observed. This approach integrates reliable SEO data with publicly available ecommerce benchmarks, performance metrics, and typical traffic source distributions to provide a reasoned estimate.