diamopure.com revenue estimates

The estimate for paid search traffic is based on industry benchmarks for ecommerce stores in the jewelry sector, which typically allocate 30-50% of their total search traffic to paid channels. Given the reliable SEO data indicating 1,647 organic search visitors per month, a conservative estimate of 50% paid search traffic relative to organic (common for established brands with active digital marketing) results in approximately 820 paid search visitors monthly. Total monthly traffic is estimated by applying typical ecommerce traffic composition ratios: organic (40%), paid (20%), direct (25%), and social/referral (15%). This yields a total of about 4,120 monthly visitors. The conversion rate is estimated at 2.4%, which aligns with ecommerce performance metrics for mid-tier jewelry stores, which generally range from 1.5% to 3%. The average order value is estimated at $100 USD, based on product pricing observed on the site (most items priced between ₹1,300 and ₹3,400, or roughly $16–$42 USD, with bundling and upselling likely increasing basket size). Monthly revenue is calculated by multiplying total traffic (4,120) by the conversion rate (2.4%) and the average order value ($100), resulting in $24,720. The primary currency used by the store is INR, as all listed prices are in Indian Rupees and the brand is headquartered in India. The store operates in the Jewelry & Accessories vertical, specializing in fine silver and diamond jewelry for everyday wear. The store’s maturity, brand recognition, and market positioning as a mid-premium brand targeting Indian consumers further support these estimates, as do industry benchmarks for traffic composition, conversion rates, and average order values in the jewelry ecommerce sector.