eigerprotection.com revenue estimates

The estimates are based on the known organic search traffic of approximately 153 visitors per month (reliable SEO data) and typical ecommerce traffic distribution benchmarks for niche consumer electronics accessory stores. Paid search traffic in this industry often exceeds organic traffic by a factor of 5 to 10 due to competitive keywords and targeted advertising, leading to an estimate of around 1200 paid monthly visitors. Including direct, social, and referral traffic, which commonly add 40-60% more visitors beyond search, total monthly traffic is estimated at about 3500 visitors. The conversion rate is projected at 3.5%, reflecting industry averages for specialty ecommerce stores selling protective cases and screen protectors, which tend to have higher conversion rates due to product necessity and repeat buyers. The average order value (AOV) is estimated at $40 based on product pricing visible on the website, where phone cases and screen protectors generally range from about $20 to $50. Monthly revenue is derived by multiplying estimated total traffic, conversion rate, and AOV. The primary currency is USD, inferred from the website’s payment options and geographic focus on the US and European markets. The store operates in the consumer electronics accessories vertical, specifically focusing on rugged and privacy screen protectors and phone cases. This methodology integrates reliable SEO traffic data, industry benchmarks for traffic sources and conversion rates, product pricing analysis, store maturity indicators (such as 5 million units sold and 500+ corporate clients), and market positioning as a premium, environmentally conscious brand.