ekrin.com revenue estimates

Ekrin.com is an ecommerce store selling massage guns and percussion therapy devices, positioned as a premium brand in the fitness equipment vertical, targeting health-conscious consumers primarily in the US based on website analysis showing USD pricing, English content, and US-focused shipping. With reliable SEO data indicating 153 organic visitors per month, this suggests a relatively new or niche store with limited brand recognition and maturity. Using industry benchmarks for fitness equipment ecommerce, typical traffic composition is approximately 15% organic, 25% paid search, 20% direct, 15% social, and 25% referral; thus, paid search traffic is estimated at 250 visitors (organic * 1.67 ratio from benchmarks). Total monthly traffic scales proportionally to 1200 visitors. Conversion rate of 2.5% applies standard ecommerce performance metrics for fitness gear (1.5-3.5% range, lower end for smaller stores). Average order value of $80 derives from product pricing analysis (massage guns $100-300, accessories $20-50, typical mix yields mid-range AOV per publicly available competitor data). Monthly revenue = total traffic * conversion rate * AOV = 1200 * 0.025 * 80 = $24000 USD. Primary currency is USD from site checkout and pricing display. Estimates incorporate store maturity (low organic implies modest scale), market positioning (premium products support higher AOV), and geographic focus (US-centric, aligning with USD benchmarks).