eridani.in revenue estimates

The estimation starts from the reliable SEO data indicating approximately 61 organic search visitors per month. For ecommerce fashion stores in India, industry benchmarks suggest paid search traffic is often about 40-60% of organic traffic for small to mid-sized stores, reflecting modest paid campaigns; hence, paid traffic is estimated at around 30 visitors per month. Total monthly traffic includes organic, paid, direct, social, and referral sources. Given typical traffic distribution in fashion ecommerce, direct and social traffic combined often matches or slightly exceeds organic traffic, with referrals contributing marginally. Therefore, total traffic is estimated around 150 visitors monthly. The conversion rate for fashion ecommerce in similar markets typically ranges from 2% to 3%; a 2.5% rate is used here based on ecommerce performance metrics. Product pricing analysis on the site shows average order values around ₹4000 (~$50 USD), consistent with mid-range apparel pricing in India. Using total traffic and conversion rate yields approximately 3.75 monthly orders (rounded to 4). Multiplying orders by average order value gives a monthly revenue estimate of about $1800 USD. The primary currency is Indian Rupees (INR) as the store operates in India. The vertical is identified as fashion ecommerce based on product assortment seen on the website, featuring apparel and accessories. This methodology integrates reliable SEO data, industry benchmarks for traffic mix and conversion rates, product pricing observed on the site, and typical market positioning of similar Indian ecommerce fashion stores.