everyotherthursday.com revenue estimates

The analysis is based on reliable SEO data indicating 935 organic search visitors per month. For apparel and fashion ecommerce stores, industry benchmarks suggest that paid search traffic typically accounts for 20-35% of total traffic, especially for brands with moderate brand recognition and a focus on direct response marketing. Given the store's premium positioning, product pricing (ranging from $44 to $329), and limited brand awareness, a conservative estimate of 300 paid search visitors per month is reasonable. Direct, social, and referral traffic are estimated using ecommerce performance metrics, which indicate that direct traffic often makes up 30-40% of total visits for stores of this size and maturity, while social and referral sources contribute another 15-25%. This results in a total monthly traffic estimate of approximately 2,500 visitors. Conversion rate is estimated at 1.5%, which aligns with industry benchmarks for premium apparel brands with moderate traffic and a niche audience. The average order value is set at $100, reflecting the product mix (mid-to-high price point essentials) and typical basket sizes observed in similar stores. Monthly revenue is calculated as total traffic multiplied by conversion rate and average order value (2,500 x 0.015 x $100 = $37,500). The primary currency used by the store is USD, as evidenced by product pricing and checkout options. The store operates in the apparel and fashion vertical, focusing on premium essentials and accessories for men and women.