fraganote.com revenue estimates

Estimates are based on a combination of web research, industry benchmarks for D2C fragrance brands, and ecommerce performance metrics. Fraganote operates primarily in India, targeting a growing but niche market of online perfume buyers[1][3]. The website claims over 200,000 customers, but this is likely cumulative and not monthly[4]. Monthly traffic is estimated by considering Indian D2C ecommerce averages for brands with moderate digital marketing and social presence, and applying typical organic/paid/direct/social/referral ratios for this sector. Revenue is estimated by multiplying estimated monthly orders (derived from traffic and conversion rate) by the average order value, which is based on product pricing observed on the site (most fragrances are in the ₹1,000–₹3,000 range, or roughly $12–$36 USD). Conversion rate is set at 1.5%, a common benchmark for specialty ecommerce in India. The primary currency is assumed to be INR, given the Indian market focus[3]. All figures are approximate due to lack of public analytics, but align with observed market positioning, product mix, and industry performance data.