fubs.in revenue estimates

The estimate starts with the known figure of approximately 108 organic search visitors per month from reliable SEO data. Industry benchmarks for small to medium-sized footwear and apparel e-commerce stores indicate paid search traffic often ranges from 30% to 50% of organic traffic, so paid search is estimated at about 50 visitors monthly. Direct, social, and referral traffic typically add roughly 100% more traffic combined for such niche stores, leading to a total monthly traffic estimate of 270 visitors. Conversion rates in the footwear/apparel sector generally range between 1.5% and 3%, so a mid-point of 2.0% is selected considering the store's modest traffic and brand recognition. Average order value is inferred from typical pricing of footwear and apparel products on Indian e-commerce sites, which usually range between ₹3,000 to ₹8,000 (approximately $40 to $100 USD). A conservative $100 USD average order value is assumed. The primary currency is Indian Rupee (INR), as the domain operates in India and product pricing is India-focused. Monthly revenue is calculated by multiplying total estimated monthly visitors (270) by conversion rate (2%) and average order value ($100 USD), yielding approximately $5,400 USD. The assessment incorporates the store's market positioning as budget to mid-range, its geographic focus on the Indian market, and typical traffic source ratios for e-commerce in this category. All figures rely on publicly available ecommerce performance metrics, industry benchmarks, product pricing analysis, and the stated reliable SEO data of organic traffic.