glutawhite.pk revenue estimates

The analysis starts with the reliable SEO data indicating approximately 28 organic search visitors per month. Given the niche market of beauty and skincare products in Pakistan, and typical industry benchmarks for ecommerce stores in this vertical, paid search traffic is estimated to be slightly higher than organic traffic due to active marketing in a competitive, price-sensitive market. Thus, paid search traffic is estimated at around 30 visitors per month. Direct, social, and referral traffic typically comprise a larger share for established local brands; assuming standard ratios from industry benchmarks, total monthly traffic across all channels is projected to be about four times the organic traffic, approximately 120 visitors per month. The conversion rate is estimated at 2.5%, a common value for beauty and personal care ecommerce stores, reflecting moderate consumer trust and product demand. Average order value (AOV) is inferred from product pricing found on the website, where a single Gluta White serum or capsule bottle ranges from roughly PKR 2000 to PKR 3000, translating to about USD 12-18. Assuming typical consumer purchasing patterns (often buying multiple or bundled items), a rounded AOV of USD 40 is reasonable. Monthly revenue is calculated by multiplying estimated total traffic (120 visitors) by the conversion rate (2.5%), resulting in 3 sales per month, then multiplying by the AOV (USD 40), yielding approximately USD 1200 monthly revenue. The primary currency is Pakistani Rupee (PKR), as the store is based in Pakistan and lists prices in PKR. The industry vertical is beauty and skincare ecommerce, specializing in glutathione-based skin whitening and brightening products. This methodology leverages reliable SEO data, ecommerce performance metrics for the beauty sector, typical traffic source distributions, conversion rates, and product pricing analysis from publicly available information on the store's official website and industry benchmarks.