grisclothing.com revenue estimates

Estimates were derived using industry benchmarks for small to medium-sized apparel ecommerce stores lacking direct SEO and analytics data. Typical organic search traffic for niche clothing brands ranges from 10,000 to 15,000 visitors monthly, with paid traffic usually contributing about 10-15% of total site visits, reflecting modest PPC investment common in emerging brands. Total monthly traffic includes organic, paid, direct, social, and referral sources, estimated by applying standard traffic source ratios for fashion ecommerce: organic ~66%, paid ~8%, direct ~15%, social/referral ~11%. Conversion rates for apparel ecommerce average around 1.5% to 2.5%, with 2.0% used here given moderate brand recognition and market positioning. Average order value (AOV) was estimated by analyzing product pricing visible on the site, with typical mid-range apparel items averaging around $50-$70; $60 was selected as a midpoint. Monthly revenue was then calculated as total traffic × conversion rate × AOV. The primary currency was inferred as USD based on the website's market targeting and pricing. The industry vertical is apparel and fashion ecommerce, based on product offerings. This approach synthesizes publicly available ecommerce performance metrics, web research on similar stores, and standard traffic and conversion benchmarks in the apparel retail sector.