groovypakistan.com revenue estimates

The estimation begins with the reliable SEO data indicating approximately 330 organic search visitors per month. In the fashion and apparel ecommerce sector, industry benchmarks suggest that paid search traffic often constitutes about 50% of organic traffic for a mid-sized store without strong brand recognition, thus estimating paid search visitors around 165 per month. Typical total traffic composition in this industry includes organic, paid, direct, social, and referral traffic, with direct and social/referral often doubling the combined organic and paid traffic; hence, total monthly visitors are estimated at around 825 (330 organic + 165 paid + ~330 other sources). The primary currency is inferred as Pakistani Rupee (PKR) based on the store's Karachi, Pakistan location. The industry vertical is identified as fashion and apparel from public company data about GROOVY. Conversion rates in fashion ecommerce typically range from 1.5% to 3%, and a moderate estimate of 2.5% is used here based on store maturity and market positioning. Average order value is derived from the product mix visible on the website and typical pricing in the Pakistan ecommerce market, averaging about 8,000 PKR (~48 USD). Monthly revenue is calculated by multiplying total estimated monthly visitors (825) by the conversion rate (2.5%) and average order value (~48 USD), resulting in approximately $9,900 USD monthly revenue. This approach integrates reliable SEO data, general ecommerce performance metrics, industry traffic composition benchmarks, typical conversion rates, product pricing insights, and regional market context to produce the estimates.