guerillajewelry.com revenue estimates

Estimates derived from industry benchmarks for small to mid-sized e-commerce jewelry stores, which typically see low traffic due to high competition and niche positioning. Organic traffic estimated at 1200 monthly visitors using ecommerce performance metrics for jewelry verticals, assuming moderate SEO visibility and domain authority for a guerrilla-themed brand with limited maturity and recognition. Paid traffic at 800 reflects typical paid search allocation (20-30% of total) per industry reports on digital marketing in jewelry retail. Total traffic of 3500 incorporates standard ratios: 35% organic, 25% paid, 20% direct, 10% social, 10% referral, adjusted for budget/premium market positioning (affordable custom jewelry) and US-focused geographic target. Conversion rate of 1.2% aligns with jewelry e-commerce benchmarks of 0.95-1.46% from specialized reports, slightly above average due to online jewelry's 2% edge over offline per market analysis. Average order value of $85 based on product mix analysis (budget-friendly rings, chains, earrings priced $20-200) and typical jewelry AOV from public ecommerce metrics. Monthly revenue calculated as total traffic × conversion rate × AOV ($3500 × 0.012 × $85 ≈ $35K), fitting small store scale in a $50B+ global online jewelry market growing at 5-20% annually. Primary currency USD inferred from site structure and US market focus. Factors considered: high competition, sustainability trends, AR adoption potential, and low trust barriers for non-luxury segments.