homducts.pk revenue estimates

The estimate for paid search traffic is based on industry benchmarks for small, niche e-commerce stores in the household products vertical, which typically allocate minimal budgets to paid search, especially if brand recognition is low. Given the reliable SEO data indicating 25 organic search visitors per month, and considering typical traffic composition ratios for similar stores, paid search traffic is estimated to be approximately 10 visitors per month. Direct, social, and referral traffic are estimated conservatively at 65 visitors per month, reflecting the store's limited brand presence and the absence of strong social proof or trust signals. This results in a total monthly traffic estimate of 100 visitors. Monthly revenue is calculated using ecommerce performance metrics for small online stores in Pakistan, which commonly report conversion rates between 2% and 3%. Applying a 2.5% conversion rate to the total traffic estimate yields 2.5 monthly sales. The average order value is estimated at $50, based on product pricing observed on the website, which features premium household items with prices ranging from PKR 1,650 to PKR 18,200 (approximately $6 to $65 USD). This aligns with the store's positioning as a premium seller in the household products industry. The primary currency used by the store is PKR, as all listed prices are in Pakistani Rupees and the store targets a local market. The industry is identified as household products based on the product mix and website categorization. The overall methodology integrates reliable SEO data, industry benchmarks for traffic composition and conversion rates, observed product pricing, and typical market positioning for small e-commerce stores in Pakistan.