houseofsundar.com revenue estimates

Estimates derived from web research identifying houseofsundar.com as a new Shopify-based ecommerce store (domain age approximately 11 months) in the fashion and apparel vertical, flagged with very low trust scores (1/100) by security scanners as a suspicious shop with traits like recent registration and limited popularity. Lacking direct traffic data, benchmarks from similar low-maturity fashion sites (e.g., industry averages for new stores show total monthly traffic under 1,000 visitors) were applied, adjusted downward due to poor reputation and no established brand recognition. Traffic composition uses ecommerce performance metrics for fashion: organic search 30% (low due to young domain and negligible SEO visibility), paid search 10% (minimal for unproven sites), direct 20%, social 20%, referrals 20%. Product pricing inferred as budget fashion (mid-range apparel ~$50-100) from industry norms yields AOV of $75. Conversion rate of 1.5% reflects below-average benchmarks for new/suspicious ecommerce (typical 2-3% adjusted for trust issues). Revenue calculated as total traffic * conversion rate * AOV, positioning as budget-oriented with narrow geographic focus (likely global but low volume). Store maturity (new), market positioning (budget/untrustworthy), and typical ratios for apparel (organic heavy but scaled down here) inform all figures per publicly available ecommerce metrics and security analyses.