janeclairevermont.com revenue estimates

The estimate for paid search traffic is set at 0 because the store shows no evidence of active paid search campaigns, and reliable SEO data indicates extremely low organic search visibility, which is typical for small, niche stores without paid advertising budgets. Total monthly traffic is estimated at 20 visitors, combining the 1 organic search visitor per month from reliable SEO data with an assumption of minimal direct, social, and referral traffic, based on the store's limited brand recognition and market presence. The conversion rate is estimated at 5.0%, which is above average for ecommerce but plausible for a small, curated store with a loyal customer base, drawing from ecommerce performance metrics for similar niche businesses. The average order value is set at $100, reflecting the typical price range for handmade jewelry items observed on the website. Monthly revenue is calculated by multiplying total traffic by the conversion rate and average order value. The primary currency is USD, as all pricing and transactions on the site are in US dollars. The store operates in the handmade jewelry industry, which is evident from the product offerings and branding. The methodology relies on reliable SEO data for organic traffic, industry benchmarks for traffic composition and conversion rates, and direct observation of product pricing and mix from the website, along with general ecommerce performance metrics for small, independent stores.