joooyco.com revenue estimates

The estimates are based on qualitative analysis of the joooyco.com e-commerce store, which sells downloadable modern hand embroidery PDF patterns priced mostly between $7 and $12, with some patterns at $10. The target market is niche DIY embroidery hobbyists, with a geographic focus likely on English-speaking customers but originating from Thailand (based on owner information). Given the niche and digital product nature, organic search is likely the dominant traffic source due to SEO and content marketing typical in craft niches, with limited paid search investment due to small scale. Industry benchmarks for small niche digital craft stores suggest monthly organic visitors in the low thousands, paid traffic minimal (~50/month), and direct/social/referral traffic contributing an additional ~500 visitors monthly. Conversion rates for digital download stores typically range from 2-3%, here estimated at 2.5% due to the specialized, engaged audience. Average order value is drawn from observed pricing and typical customer purchase behavior (often 1-3 patterns per order), conservatively estimated at $30. Monthly revenue is derived by multiplying estimated total monthly conversions by average order value. The primary currency is USD given the listed prices. This methodology uses general ecommerce performance metrics for small niche digital product stores, web research on product pricing and availability, and typical traffic source ratios for craft ecommerce sites, without direct SEO or traffic data due to unavailability.