lastcrumb.com revenue estimates

The estimates were derived using industry benchmarks, ecommerce performance metrics, and specific data points about Last Crumb as a luxury direct-to-consumer cookie brand based in the US. The store operates on Shopify Plus, indicating enterprise-level sales volumes. From available data, the average product price is approximately $363, positioning it in the premium luxury segment. Reported conversion rates for the site are about 1.2%, consistent with luxury food ecommerce benchmarks. Given its niche market and a waitlist of 50,000+, organic search is estimated to drive the majority of traffic (~12,000 per month), with paid search contributing a smaller portion (~2,000 monthly visitors) due to the brand’s strong organic and social presence. Total monthly traffic includes organic, paid, direct, social, and referral sources estimated around 18,000 visitors. Average order value aligns with the reported average product price, adjusted slightly downward to $350 considering bundle options. Monthly revenue is calculated as total traffic multiplied by conversion rate and average order value, resulting in approximately $420,000. The primary currency is USD, and the industry vertical is luxury food/beverages focusing on limited-edition cookie drops. These estimates reflect the brand’s maturity (5 years), US geographic focus, premium market positioning, and drop-based sales model, supported by publicly available brand profiles, interviews, and ecommerce industry data.