lattafaindia.com revenue estimates

Estimates derived from publicly available traffic comparison data showing lattafaindia.com with 213K total monthly visits in recent months, significantly lower than the main brand lattafa.com's 600K-999K visits, positioning it as a regional affiliate or reseller site focused on India (54% traffic share). Industry benchmarks for beauty and cosmetics e-commerce indicate organic search typically comprises 40-50% of traffic for mid-tier niche sites, paid search 10-15%, direct 20-25%, social 10-15%, and referrals 5-10%, adjusted downward for this site's likely lower domain authority and secondary brand recognition. Conversion rate of 2.1% aligns with e-commerce performance metrics for fragrance/perfume verticals (1.5-3% average), considering higher pages per visit (3.96) and lower bounce rate (26.85%) suggesting engaged traffic. Average order value estimated at $450 USD from typical pricing of Lattafa perfumes ($30-100 USD per bottle) and premium fragrance mix, assuming 3-5 items per order. Monthly revenue calculated as total traffic × conversion rate × AOV ($213K × 0.021 × 450 ≈ $127.8K USD), using USD for consistency despite INR primary currency. Factors include India geographic focus, budget-to-mid premium positioning as Lattafa reseller, and store maturity as a top competitor to lattafa.com per category rankings. Web research on similar sites and e-commerce benchmarks from sources like Similarweb aggregates informed proportional breakdowns.