loyi.pk revenue estimates

The analysis begins with the reliable SEO data indicating 111 organic search visitors per month for loyi.pk. Industry benchmarks for small to mid-sized eCommerce stores in Pakistan, particularly in the fashion vertical, show typical traffic compositions where organic accounts for about 20%, paid search 10%, direct 30%, social 25%, and referrals 15% of total traffic; thus, paid search traffic is estimated at 10% of total traffic, with total traffic scaled proportionally from organic to approximately 555 monthly visitors. The store operates in the fashion industry, inferred from Pakistan eCommerce performance metrics highlighting fashion as a dominant category with many stores using platforms like WooCommerce or Shopify, and loyi.pk's product pages and customer testimonials suggesting clothing or lifestyle items with sales promotions. Primary currency is PKR, directly observed from the website's pricing (e.g., free shipping over RS 1999). Product pricing analysis from the site indicates budget positioning with mega sales up to 70% off and affordable items, aligning with a market focus on price-sensitive Pakistani consumers in Lahore (store location: Ferozpur Road, Lahore), leading to an estimated average order value (AOV) of $50 USD (equivalent to roughly PKR 14,000 at current rates, conservative for fashion mix with free shipping thresholds). Conversion rate of 2.5% applies standard eCommerce benchmarks for emerging markets like Pakistan (where add-to-cart rates are 9-9.5% but abandonment is high at 74.5-75%), adjusted for small stores with low brand recognition and COD preferences. Monthly revenue is derived as total traffic × conversion rate × AOV = 555 × 0.025 × 50 ≈ $2,775 USD, considering store maturity as a newer or small player (not listed among top 100 stores generating $645M combined in prior years), geographic focus on Pakistan (youth e-consumers in areas like Lahore), and typical ratios for budget fashion stores with limited products and high reliance on promotions per publicly available eCommerce data.