maliao.pk revenue estimates

The estimates are derived using industry benchmarks for ecommerce traffic and performance in the cosmetics vertical, particularly in emerging markets like Pakistan. Maliao.pk operates as an online cosmetics store targeting Pakistani consumers, as evident from product pricing in Pakistani Rupees (PKR) and Lahore-based contact information. Typical organic traffic for a mid-sized ecommerce store in a niche like cosmetics in Pakistan ranges around 10,000-20,000 monthly visitors, with paid search traffic usually constituting about 10-15% of total traffic due to limited paid ad budgets common in this region. Direct, social, and referral traffic combined typically add up to roughly 30-40% of total visits, resulting in an estimated total monthly traffic of approximately 25,000 visitors. Conversion rates for cosmetics ecommerce in similar markets often hover around 1.5-2.5%, so a 2% rate is a reasonable mid-point assumption. Average order value (AOV) is based on visible product prices on the site—most items are priced between PKR 800 to PKR 3000 (roughly $5-$18 USD), so assuming a mix of products and occasional bundled purchases, an AOV of around $35 USD is plausible. Monthly revenue is then approximated by total monthly orders (total traffic * conversion rate) multiplied by AOV. The primary currency is PKR as all prices and the business location are Pakistani. The store's market position appears mid-range, focusing on premium but affordable cosmetics. The domain authority and SEO data are unavailable, so reliance is on general ecommerce and cosmetics industry data, Pakistani ecommerce market reports, and typical traffic and conversion ratios for similar stores.