masterchow.in revenue estimates
See how much Masterchow is making with our detailed revenue analysis. Get insights into traffic, conversion rates, and monthly sales performance for fmcg - ready-to-cook asian sauces and condiments.
Detailed performance metrics
Get the complete picture of Masterchow's financial performance and traffic analytics.
Traffic sources breakdown
Key traffic sources analyzed (remaining traffic includes direct, social, and referral visitors)
Organic search
4,500
18.0% of total
Paid search
3,500
14.0% of total
Other sources
17,000
68.0% of total
Direct, social, referral
Store information
- Domain
- masterchow.in
- Industry
- FMCG - Ready-to-Cook Asian Sauces and Condiments
- Last analyzed
- Jan 26, 2026
Similar stores
About these estimates
Important disclaimer
These revenue estimates are calculated using industry standards, publicly available data, and AI analysis. The actual figures may differ significantly from our estimates. These numbers should be used for informational and competitive research purposes only, not for investment or business decisions.
How we calculate these estimates
Estimates derived from web research on MasterChow's reported GMV run-rate of ₹110 crore (annual, equating to ~₹9.17 crore monthly revenue) and FY24 revenue exceeding ₹40 crore, adjusted for growth trajectory toward ₹200-250 crore targets using industry benchmarks for FMCG e-commerce in India[1][2][3][4][5]. Online sales dominate at 85-90% of revenue, primarily via quick commerce platforms like Blinkit and Zepto (50-55%), with own website as a smaller direct channel; traffic composition estimated using e-commerce performance metrics for digital-first FMCG brands (typical ratios: 25% organic, 20% paid search, 30% direct/brand, 15% social, 10% referral), scaled to fit revenue via standard conversion rates of 2-3% and AOV of $10-15 for mass-premium sauces/condiments priced ₹200-500 per SKU based on product mix analysis[1][2][3][6]. Store maturity considered as a 2020-founded brand with strong quick commerce skew but limited organic SEO visibility as a niche player; geographic focus on India (metros like Delhi NCR, Mumbai) implies INR as primary currency. Total traffic back-calculated from revenue / (conversion rate * AOV), with organic/paid adjusted downward from benchmarks due to heavy reliance on platform traffic over search; cross-verified against industry averages for indulgence FMCG where quick commerce drives 50%+ sales but own-site traffic remains modest at 20-30k monthly visitors.
Data sources
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