Revenue analysis

masterchow.in revenue estimates

See how much Masterchow is making with our detailed revenue analysis. Get insights into traffic, conversion rates, and monthly sales performance for fmcg - ready-to-cook asian sauces and condiments.

INR 583,333
Monthly revenue
25,000
Monthly visitors
2.80%
Conversion rate

Detailed performance metrics

Get the complete picture of Masterchow's financial performance and traffic analytics.

Monthly revenue
INR 583,333
Estimated total sales per month
Monthly visitors
25,000
Total website visitors per month
Conversion rate
2.80%
Visitors who make a purchase
Avg Order Value
INR 12.00
Average spending per order

Traffic sources breakdown

Key traffic sources analyzed (remaining traffic includes direct, social, and referral visitors)

Organic search

4,500

18.0% of total

Paid search

3,500

14.0% of total

Other sources

17,000

68.0% of total

Direct, social, referral

Store information

Industry
FMCG - Ready-to-Cook Asian Sauces and Condiments
Last analyzed
Jan 26, 2026

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About these estimates

Important disclaimer

These revenue estimates are calculated using industry standards, publicly available data, and AI analysis. The actual figures may differ significantly from our estimates. These numbers should be used for informational and competitive research purposes only, not for investment or business decisions.

How we calculate these estimates

Estimates derived from web research on MasterChow's reported GMV run-rate of ₹110 crore (annual, equating to ~₹9.17 crore monthly revenue) and FY24 revenue exceeding ₹40 crore, adjusted for growth trajectory toward ₹200-250 crore targets using industry benchmarks for FMCG e-commerce in India[1][2][3][4][5]. Online sales dominate at 85-90% of revenue, primarily via quick commerce platforms like Blinkit and Zepto (50-55%), with own website as a smaller direct channel; traffic composition estimated using e-commerce performance metrics for digital-first FMCG brands (typical ratios: 25% organic, 20% paid search, 30% direct/brand, 15% social, 10% referral), scaled to fit revenue via standard conversion rates of 2-3% and AOV of $10-15 for mass-premium sauces/condiments priced ₹200-500 per SKU based on product mix analysis[1][2][3][6]. Store maturity considered as a 2020-founded brand with strong quick commerce skew but limited organic SEO visibility as a niche player; geographic focus on India (metros like Delhi NCR, Mumbai) implies INR as primary currency. Total traffic back-calculated from revenue / (conversion rate * AOV), with organic/paid adjusted downward from benchmarks due to heavy reliance on platform traffic over search; cross-verified against industry averages for indulgence FMCG where quick commerce drives 50%+ sales but own-site traffic remains modest at 20-30k monthly visitors.

Data sources

SEO data
Organic search traffic
AI analysis
Revenue & traffic estimates

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