matchgo.pk revenue estimates

Estimates were derived using a combination of industry benchmarks, ecommerce performance metrics, and web research. MatchGo.pk is a fashion and apparel store operating in Pakistan, targeting a mid-range market segment. Based on industry benchmarks for fashion ecommerce stores in Pakistan, typical conversion rates range from 2.5% to 3.5%, with an average order value between PKR 8,000 and PKR 12,000 (approximately USD 80–120). The store's product mix, pricing, and brand recognition suggest moderate traffic and conversion performance compared to leading players like Daraz and Sapphire. Organic search traffic was estimated by referencing typical SEO visibility for mid-tier fashion brands in Pakistan, which generally attract 10,000–20,000 monthly organic visitors. Paid search traffic was estimated at 20–25% of organic, consistent with industry norms for stores investing in digital advertising. Total monthly traffic (including direct, social, and referral) was extrapolated from typical traffic composition ratios for Pakistani fashion ecommerce sites, where organic and paid search account for 40–50% of total traffic. Revenue was calculated by multiplying estimated total traffic by the conversion rate and average order value. The primary currency used by the store is PKR, as observed from website pricing and checkout processes. All estimates are based on publicly available data, industry benchmarks, and ecommerce performance metrics for the Pakistani fashion vertical.