mintandoak.in revenue estimates

Estimates derived from web research on mintandoak.in, revealing it as a bootstrapped Mumbai-based D2C brand founded around 2020 specializing in men's socks and accessories, with over 10,000 units sold historically, 50+ pop-ups for brand awareness, and competition in the Rs 900-1000 crore Indian socks market. Traffic modeled using industry benchmarks for small D2C fashion accessory stores in India (e.g., 5,000-10,000 monthly visitors for similar maturity brands per ecommerce performance metrics), adjusted downward for limited online visibility and no major SEO signals; assumed 40% organic (typical for niche fashion via Google searches on quirky socks), 10% paid (low ad spend for bootstrapped startups), 30% direct (repeat/gifting from pop-ups), 10% social, 10% referral. Total traffic scaled to low end due to store maturity (5+ years but niche) and India-focused market. Conversion rate at 2.2% reflects ecommerce benchmarks for apparel/accessories (1.5-3% average). AOV of $25 USD (approx. INR 2,100) based on product pricing from site analysis (socks/jewelry packs INR 300-1500) and fashion accessory mix. Revenue calculated as total traffic * conversion * AOV, cross-checked against small D2C benchmarks ($5K-20K/month for similar brands). Primary currency INR from Indian operations and pricing. Geographic focus India (Mumbai base, pop-ups), budget-mid positioning vs. premium competitors like Happy Socks.