mycalmi.com revenue estimates

The estimate begins with the known organic search traffic of approximately 1,549 visitors per month from reliable SEO data. Industry benchmarks for ecommerce stores in the jewelry and wellness accessory vertical suggest paid search traffic often ranges from 40% to 60% of organic traffic, given moderate brand recognition and marketing spend; here, a midpoint of 50% is used, yielding about 775 paid visitors. Typical total traffic composition ratios in this industry include organic (40%), paid (20%), direct (20%), social (15%), and referral (5%), leading to a total monthly visitor estimate of about 3,875 visitors. Average order value (AOV) is inferred from the product pricing visible on the website, with items discounted around $50–$60 but originally priced near $80–$100. Considering discounts and typical customer behavior, an AOV of $40 is a reasonable assumption. Conversion rates in niche jewelry/wellness ecommerce typically range from 1.5% to 3%, depending on brand maturity and user experience. Given the store is about 1 year old with mixed customer reviews and moderate trust signals, a conservative conversion rate of 2.2% is estimated. Monthly revenue is calculated by applying this conversion rate to total traffic and multiplying by the average order value: 3,875 visitors * 2.2% conversion * $40 AOV ≈ $85,900. The primary currency is USD, supported by pricing shown in USD and the Arizona, USA business location. Industry categorization is Jewelry with a specific focus on wellness accessories, combining magnetic/acupressure rings inspired by traditional Chinese medicine, placing it in a hybrid niche between fashion jewelry and health/wellness products. This methodology integrates reliable SEO traffic data, product pricing from the website, publicly available ecommerce performance metrics, industry benchmarks for traffic source distribution and conversion rates, and qualitative factors such as store age, brand presence, customer reviews, and market positioning.