neptuneblanket.com.au revenue estimates

Estimates are derived using industry benchmarks for ecommerce stores in the home comfort and lifestyle vertical, combined with qualitative analysis of Neptune Blanket's market positioning and product pricing. Neptune Blanket, established in 2017 and focused on weighted blankets and comfort products, targets the Australian market with premium lifestyle items. Their product prices range approximately AUD 100-150 per unit, positioning them as a mid-to-premium brand. Typical ecommerce conversion rates for niche lifestyle products range from 2% to 3%, here estimated at 2.5% based on brand reputation and customer reviews. Average order value is estimated from observed product prices on their website and comparable brands in the weighted blanket industry. Traffic sources are split based on typical traffic composition for similar Australian ecommerce stores: organic search dominates (~60%), paid search is modest (~8%), and the remainder includes direct, social, and referral traffic. Total monthly visitors are estimated around 25,000, balancing the brand's niche appeal and relatively low domain authority (trust score 46/100). Monthly revenue is calculated by multiplying estimated total monthly orders (traffic * conversion rate) by the average order value, converted to USD using approximate exchange rates. All figures use generic ecommerce performance metrics, web research on product pricing and brand maturity, and typical traffic source distributions for similar industry verticals.