nuurikha.com revenue estimates

The estimate is based on the reliable SEO data indicating approximately 1 organic search visitor per month, which is very low for an ecommerce store. Given the niche ethnic apparel market and the store's positioning as an affordable Kurti seller, it is reasonable to assume minimal paid search traffic, estimated around 10 visitors per month, reflecting small-scale ad spending common for emerging brands in this segment. Taking into account typical ecommerce traffic composition in this industry, direct and referral traffic might add a few more visitors, leading to a total estimated monthly traffic of about 20 visitors. The conversion rate for niche ethnic apparel ecommerce typically ranges from 1% to 3%, but given the low traffic and early-stage brand recognition, a conservative 1% conversion rate is assumed. Product pricing from the site is in Indian Rupees (INR), with Kurti prices roughly averaging around Rs. 2000 (about USD 25). Using this average order value and the estimated 0.2 sales per month (1% of 20 visitors), monthly revenue approximates to about USD 500. This calculation assumes modest customer acquisition and typical performance metrics from publicly available ecommerce benchmarks, adjusted for the store's limited traffic and emerging presence in the ethnic apparel vertical focused primarily on the Indian market.