old-money.com revenue estimates

The domain old-money.com receives approximately 20,429 organic search visitors per month based on reliable SEO data. Industry benchmarks for ecommerce, particularly in the fashion apparel vertical, indicate that organic search typically accounts for around 40-50% of total traffic, with paid search constituting roughly 10-15%. Applying this, paid search traffic is estimated at about 3,500 monthly visitors. Direct, social, and referral traffic combined typically make up the remaining 35-50%, leading to an estimated total monthly traffic of approximately 43,000 visitors. Conversion rates for ecommerce fashion stores generally range between 3% and 4%, with 3.5% as a reasonable midpoint reflecting a mature but niche brand positioning like Old Money, which markets itself as a premium yet accessible 'quiet luxury' fashion brand. The average order value (AOV) is inferred from product pricing visible on the website and typical pricing in the luxury fashion apparel segment, estimated around $100 per order. Monthly revenue is thus approximated by multiplying total traffic by the conversion rate and AOV: 43,000 visitors * 3.5% conversion * $100 AOV = approximately $120,000. The primary currency is USD, as the store targets the U.S. market and features pricing and branding consistent with American luxury ecommerce. This methodology relies on synthesizing reliable SEO traffic data with industry ecommerce performance metrics, public fashion ecommerce pricing and conversion benchmarks, and qualitative analysis of the store’s market positioning and branding. Given the store’s niche in 'old money' style fashion and the U.S. demographic focus, these estimates align with typical patterns observed in similar ecommerce fashion retailers.