onthenoseco.com revenue estimates

Estimates are based on a combination of reliable SEO data (74 organic visitors/month), industry benchmarks for small-to-medium direct-to-consumer (DTC) health/wellness brands, and publicly available ecommerce performance metrics. Paid search traffic is estimated at roughly 1.3x organic, reflecting moderate investment in Google Ads for niche products, as is typical for this vertical. Total traffic combines organic, paid, direct, social, and referral sources, applying industry-typical ratios where direct and social each contribute ~1x organic, and referral is minimal for newish brands. Monthly revenue is derived by assuming a 2.5% conversion rate (common for premium health products), an average order value of $30 USD (based on product pricing observed on the site and adjusted for currency), and the total traffic estimate. The primary currency is inferred as AUD due to the store's Australian branding and athlete endorsements. The industry is classified as Health & Wellness / Sports Performance, given the focus on nasal strips for athletic performance and recovery.