ourskn.com revenue estimates

Estimates derived from web research on ourskn.com revealing a niche ecommerce store selling premium plant-based, chemical-free disposable face towels (e.g., bamboo and original variants) positioned as luxury skincare accessories for acne prevention and skin barrier restoration, targeting sensitive skin users with a modern, vegan, biodegradable focus. Industry benchmarks for early-stage DTC skincare brands (e.g., ecommerce performance metrics showing small beauty sites average 5,000-20,000 monthly visitors) adjusted downward for apparent store maturity (new product launches like 'Bamboo Towels' suggest recent growth phase, limited brand recognition). Traffic composition uses typical DTC beauty ratios: 25% organic (from SEO visibility inferred via niche keywords like 'disposable face towels'), 15% paid search (common for product discovery in competitive skincare vertical), 40% direct (loyalty from repeat skincare buyers), 15% social (Instagram-driven per similar case studies), 5% referral, yielding total traffic of 10,000 visitors. Product pricing analysis (inferred $20-60 per pack/multi-pack from luxury positioning vs. standard towels) sets AOV at $50, aligned with skincare benchmarks. Conversion rate of 2.5% reflects industry averages for premium DTC beauty (1.5-3.5%). Revenue calculated as total traffic × conversion rate × AOV = ~$50,000 USD monthly, using USD as primary currency from site design and US-focused marketing. Factors include budget-premium positioning (softer than competitors, 'hottest skincare brand' branding), likely US geographic focus, and low domain authority typical for emerging stores.