projectcaprii.com revenue estimates

Started with the reliable SEO data indicating approximately 300 organic search visitors per month. For paid search traffic, applied industry benchmarks for streetwear ecommerce stores showing paid traffic typically 1.5x organic due to competitive advertising needs for emerging brands, estimating 450 visitors. Total monthly traffic was derived using ecommerce performance metrics for similar small-to-mid apparel sites, where organic comprises about 10%, paid 15%, direct 30%, social 25%, and referral 20%, scaling to a total of 3000 visitors accounting for the store's maturity since 2022 and low brand recognition. Conversion rate of 2.5% reflects industry benchmarks for fashion ecommerce (1-3% average), adjusted slightly higher for premium-priced streetwear with targeted audience. Average order value of $100 was estimated from publicly available product pricing on the site (e.g., jerseys $88, shorts $69-$160, average around $90-110) plus typical upsell factors like free shipping over $200. Monthly revenue calculated as total traffic × conversion rate × AOV = 3000 × 0.025 × 100 = $7500 USD. Primary currency is USD based on all listed prices. Industry identified as streetwear apparel from product mix (denim, jerseys, shorts, accessories) and brand positioning as a young Vegas-founded creative label. Store appears mid-maturity with budget-to-premium positioning (items $30-$200), likely US-focused given location and shipping incentives.