purriq.myshopify.com revenue estimates

Web research indicates purriq.myshopify.com is a Shopify store selling cat-related products like scratching posts and toys, positioning it in the pet care vertical, which has ecommerce conversion benchmarks of 2.3-3.2% for average performers. Assumed store maturity as new or small-scale based on generic Shopify subdomain and lack of widespread brand recognition signals in public data. Industry benchmarks for pet supplies show typical traffic composition of 30% organic, 20% paid search, 25% direct, 15% social, and 10% referral for similar niche stores. Total monthly traffic estimated at 4,000 visitors using ecommerce performance metrics for small Shopify stores in pet care (under 10k monthly visits common for non-established domains). Organic traffic (1,200) and paid traffic (800) derived from these ratios applied to total. Conversion rate set at 2.8% as mid-range for pet care industry benchmarks, above general Shopify average of 1.4-1.8% but fitting emotional purchase niche. Average order value estimated at $100 from typical pet product pricing mixes (scratchers $30-150, toys $10-50) observed in web analysis of similar stores. Monthly revenue calculated as total traffic × conversion rate × AOV ($4,000 × 0.028 × $100 = $11,200 USD). Primary currency USD inferred from store's product pricing and US-focused pet market positioning. All estimates use industry benchmarks, ecommerce performance metrics, and generic web research on comparable Shopify pet stores, adjusted for budget market positioning and low domain authority assumptions.