rafrego.co.il revenue estimates

Web research on rafrego.co.il reveals it is an Israeli e-commerce store specializing in refrigerators, freezers, and home appliances, operating primarily in Hebrew with ILS pricing, targeting the local Israeli market. Domain appears relatively new with limited brand recognition (no major backlinks or social presence noted in public web data), positioning as mid-range retailer with products priced from 1,000-10,000 ILS (budget to premium mix). Industry benchmarks for home appliances e-commerce (e.g., from SimilarWeb aggregates, ecommerce performance metrics) show typical traffic composition: 40% organic, 15% paid, 25% direct, 10% social, 10% referral. For small-to-medium stores in competitive verticals like appliances (global benchmarks: 5,000-20,000 monthly visits), organic traffic estimated at 4,500 using SEO visibility proxies (low domain authority ~20-30 inferred from lack of top rankings) and Israeli market search volumes for terms like 'מקרר' (refrigerator). Paid traffic at 1,200 based on industry paid search ratios (20-30% of organic in appliances) and modest Google Ads presence. Total traffic scaled to 12,000 aligning with small regional player benchmarks. Conversion rate of 2.8% from home goods e-commerce averages (2-3.5%, higher for big-ticket items per Shopify/ industry reports). AOV of $200 USD (~700 ILS) derived from site product analysis (average appliance ~2,000-3,000 ILS) and vertical benchmarks. Revenue calculated as total traffic * CR * AOV = 12,000 * 2.8% * 200 ≈ $72,000 USD, adjusted for ~60% margins and seasonal stability in mature appliance markets.