ruffwear.ca revenue estimates

Estimates derived from publicly available ecommerce analytics data for ruffwear.ca and related domains, including Similarweb reports showing 64.6K total visits over last 3 months (averaging ~65K monthly in 2025) and revenue ranges of 15M-25M annually across top domains. Cross-referenced with Grips Intelligence data on ruffwear.com's $23.2M annual revenue in 2024 (monthly ~$1.93M), adjusted downward 10-20% for .ca subdomain as Canadian market subset based on geographic focus. Clipara estimates for main domain provided 1.6M-2M monthly traffic and $5.9M-7.2M sales, scaled to .ca's proportion. Traffic composition estimated using industry benchmarks for pet ecommerce: 40% organic, 15% paid search, 20% direct, 15% social, 10% referral, informed by typical ratios from ecommerce performance metrics and SEO case studies showing strong organic growth. Conversion rate of 3.2% aligns with pet industry averages (2.5-4.5%) from competitor benchmarks like wilderdog.com (4-4.5%) and Grips data. AOV of $110 USD derived from product pricing analysis (dog gear $50-180, average ~$47 listed but premium mix skews higher) and Grips/competitor ranges ($100-125). Revenue back-calculated as total traffic × conversion rate × AOV, converted to USD using ecommerce norms. Store maturity (established brand since ~2000s, premium positioning in outdoor dog gear), domain authority inferred from SEO improvements (72% traffic growth in case studies), and Canadian focus (CAD primary currency) factored in. Adjustments for 2025 decline (0-5%) and device splits (71% desktop) from sources. All figures are conservative estimates blending web research and pet ecommerce benchmarks.